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How to Use ChatGPT for SEO Keyword Research - Firebrand

The use cases for ChatGPT in B2B Tech seem to continuously grow, and in digital marketing, the use of ChatGPT in SEO disciplines such as metadata, content creation, and much more has grown tremendously. Our Firebrand Labs team’s mission is to test generative AI tools and determine where they may fit best for our clients.

We put ChatGPT to the test to understand where the tool fits into your SEO martech stack, identifying the best ChatGPT prompts for keyword research, and developing best practices for using ChatGPT for keyword research.

Getting Started with SEO Keyword Research with ChatGPT

The first thing to note is that the goal of this test is not to use ChatGPT to replace traditional existing SEO keyword research tools, such as SEMRUsh, Ahrefs, and others. That is primarily because ChatGPT does not currently have the ability to provide crucial keyword metrics that SEOs heavily rely on, such as: search volume, keyword difficulty, competitive density and more.

Instead, ChatGPT’s vast training data allows for it to act as a free sandbox for keyword research to be paired with and used with other SEO tools. Just bear in mind that its usage similar to other SEO tools should not be relied on as a single mechanism for approach.

With that said, SEO keyword research using ChatGPT does provide several capabilities that can help digital marketers expand and improve their keyword research process:

ChatGPT Keyword Research for Topic Ideation

Say you’re getting started on a new blog post – more often than not initial keyword research is the first step to unlocking subtopics to build the outline and headers. However, one downside to this approach is that competitors are using similar SEO tools and consequently targeting similar and often the same keywords. To differentiate your content and expand your keyword profile, ChatGPT can help identify additional subtopics.

Here is an example of an effective ChatGPT keyword research prompt to help generate keyword ideas based on subtopics:

Original source: https://www.firebrand.marketing/2024/03/how-to-use-chatgpt-for-seo-keyword-research

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