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Firebrand Wins 2025 Communicator Award for Integrated & Multi-Channel Business-to-Business Campaign

At the heart of the campaign was a challenge: modernize the perception of VMware NSX® Advanced Load Balancer, formerly Avi Networks, and present its technical superiority in a way that was engaging, digestible, and memorable. We developed a multi-phase campaign that integrated organic and paid social media, custom landing pages, and technical blog content, all tightly aligned with a fun and punchy creative theme. Firebrand adapted highly technical concepts into eye-catching creative concepts and developed a social posting program, supplemented with a paid element to amplify reach – that propelled social engagement and brand growth to new heights for VMware NSX® Advanced Load Balancer.

Key Campaign Results

The winning campaign was measured across three areas in a phased-way:

  • _Social Media Growth & Engagement_
  • _Website Engagement_
  • _Brand Growth_

    • [](https://www.firebrand.marketing/author/alastairn/)

    ##### Alastair Nee

    Alastair Nee is Senior Vice President of Digital Marketing at Firebrand, a B2B tech marketing agency based in the San Francisco Bay Area that helps companies grow through creative, data-driven marketing strategy. With a rare left-brain/right-brain approach, Alastair blends sharp analytics with standout creative instincts to build and scale high-performing growth marketing programs that elevate brand profiles and increases their pipeline using the channels and tactics that work best for B2B tech marketing today: GEO/SEO, AI-enhanced paid media, and advanced analytics.

    At Firebrand, Alastair leads a team that partners with some of the most innovative names in tech - from AI/ML and data infrastructure to developer tools and B2B SaaS. Over his 17-year career in tech marketing, he has helped launch and grow dozens of companies, delivering award-winning campaigns recognized by The Communicator Awards and other industry benchmarks.
    Alastair is a vocal advocate for modern growth marketing and emerging disciplines like AI-powered marketing technology, AI paid media optimization, and Generative Engine Optimization (GEO). His work lives at the intersection of storytelling and performance - where brand meets demand.

    _Follow Alastair on LinkedIn or explore his thinking on Firebrand’s blog._

    © 2025 Firebrand Communications LLC

    Original source: https://www.firebrand.marketing/2025/06/firebrand-wins-2025-communicator-award-for-b2b-integrated-campaign

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