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Alastair Nee, Senior Vice President, Digital Marketing - Firebrand

[](https://www.firebrand.marketing/2025/12/geo-and-seo-predictions-2026/)

8 GEO and SEO Predictions for 2026: What B2B Marketers Need to Know Now

by | Dec 10, 2025 | Blog, Digital Marketing, Marketing

If I had a functioning crystal ball, I’d probably be on a beach somewhere instead of writing about search marketing predictions. But since fortune-telling isn’t a marketable skill (yet), let’s talk about what we can actually see coming down the...

[](https://www.firebrand.marketing/2025/11/organic-search-visibility-importance/)

Organic Search Visibility: Why It’s the New North Star for B2B Search Marketers

by Alastair Nee | Nov 12, 2025 | Blog, Digital Marketing, Marketing

The last several months have been very volatile for the organic search world. Most marketers have noticed their organic search traffic slipping and are hearing tough questions from executives who think SEO strategy or performance is to blame. But the reality is bigger...

[](https://www.firebrand.marketing/2025/09/how-to-measure-brand-awareness-in-b2b/)

How To Measure Brand Awareness in B2B: From Abstract Concept to Measurable Metrics

by Alastair Nee | Sep 9, 2025 | Blog, Digital Marketing, Marketing

Brand awareness has always been the unsung hero of marketing, but with buyers scrolling through new search result experiences and AI-generated answers, zero-click behavior is turning quality impressions at scale into gold. At the same time, erosion of brand trust,...

[](https://www.firebrand.marketing/2025/06/firebrand-wins-2025-communicator-award-for-b2b-integrated-campaign/)

Firebrand Wins 2025 Communicator Award for Integrated & Multi-Channel Business-to-Business Campaign

by Alastair Nee | Jun 3, 2025 | Blog, Business, Digital Marketing, Marketing

The Communicator Awards has recognized Firebrand with an Award of Distinction in the Integrated & Multi-Channel Business to Business Campaign category for our work with VMware. This win celebrates a bold, integrated push to reposition VMware as the “trendsetters”...

[](https://www.firebrand.marketing/2025/04/geo-vs-aio-vs-llmo/)

GEO vs. AIO vs. LLMO – What Are We Calling This New Organic Optimization Strategy?

by Alastair Nee | Apr 14, 2025 | Blog, Business, Digital Marketing, Marketing

Ahoy, matey! We’re entering uncharted waters — new lands where old maps are no longer accurate. Just as Magellan once sailed beyond the horizon, naming newly discovered routes as he went, today’s marketers are navigating the unknown frontier of AI-driven...

Original source: https://www.firebrand.marketing/author/alastairn

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