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Arman Khayyat, Author at Firebrand Communications

[](https://www.firebrand.marketing/2025/11/leveraging-reddit-for-b2b-turn-real-conversations-into-competitive-advantage/)

Leveraging Reddit for B2B: Turn Real Conversations into Competitive Advantage

by | Nov 18, 2025 | Blog, Digital Marketing, Marketing

In a new zero-click age of saturated channels, the Reddit platform stands out uniquely as a venue for business-to-business (B2B) marketers. With highly specialised communities (subreddits), authentic peer-driven discussions, and a culture that privileges real dialogue...

[](https://www.firebrand.marketing/2025/10/how-to-rank-in-ai-overviews-5-tactics-to-boost-your-visiblility/)

How to Rank in AI Overviews: 5 Tactics to Boost Your Visibility

by Arman Khayyat | Oct 1, 2025 | Blog, Business, Digital Marketing, Marketing, SEO

Google AI Overviews (AIOs) are now becoming more widely deployed and understood as a key pillar in AI search. First introduced in the rollout of Search Generative Experience (SGE), AIOs were initially tested out in primary search results in March 2024. Originally...

[](https://www.firebrand.marketing/2025/08/what-is-llmstxt-and-how-it-can-boost-your-geo-efforts/)

What is LLMs.txt and How Can It Boost Your GEO Efforts?

by Arman Khayyat | Aug 6, 2025 | Blog, Digital Marketing, Marketing

Large Language Models (LLMs) are rapidly growing as a new front end of search, powering AI assistants, chatbots, and search engine features that answer user queries directly instead of pointing to traditional links — and significantly changing the way B2B buyers...

[](https://www.firebrand.marketing/2025/05/linkedin-b2b-lead-generation-best-practices/)

LinkedIn B2B Lead Generation Best Practices: A Quick Guide to Success

by Arman Khayyat | May 14, 2025 | Blog, Business, Digital Marketing, Marketing

LinkedIn is one of the most uniquely positioned platforms for B2B marketers when it comes to lead generation, combining scale, professional context, and targeting precision in a way no other ad platform does. As a network, LinkedIn has surpassed 1 billion users...

[](https://www.firebrand.marketing/2025/03/understanding-http-status-codes-in-seo/)

Understanding HTTP Status Codes in SEO

by Arman Khayyat | Mar 26, 2025 | Blog, Digital Marketing, Marketing, SEO

HTTP status codes (or HTTP response codes) are the “internet equivalent” of a conversation between your browser and the server. They communicate whether things between the two are functioning properly. In the realm of SEO, status codes are one of the most important...

Original source: https://www.firebrand.marketing/author/armank

This is an LLM-optimized cache with preserved navigation context and semantic structure.