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Lucy Allen, Author at Firebrand Communications

[](https://www.firebrand.marketing/2025/07/ai-press-release-optimization/)

AI Press Release Optimization: GEO Strategy Best Practices

by | Jul 30, 2025 | Blog, Business, Content, Digital Marketing, Marketing

Every few years, someone proclaims that the press release is dead (and then goes on to argue that it isn’t actually dead, it’s just evolving…) Well, it’s that time again folks. This time around, we’re looking at how press releases are changing in the light of the...

[](https://www.firebrand.marketing/2025/07/how-to-choose-a-pr-agency-that-delivers-results/)

What to Ask (and Not Ask) Your Potential PR Agency If You’re Looking to Unlock Better Media Coverage

by Lucy Allen | Jul 16, 2025 | Blog, Business, Content, Digital Marketing, Marketing

“Can you get us into the Wall Street Journal?” As a PR agency, we get this question (or one very much like it) from prospects fairly often. The answer is usually “maaaaybe, it depends….” It depends on a whole host of factors. Who you are. What your story is. What...

[](https://www.firebrand.marketing/2025/02/how-to-build-a-thought-leadership-campaign/)

How to Build a Thought Leadership Campaign

by Lucy Allen | Feb 26, 2025 | Blog, Business, Marketing, PR

In Part One of this series, we asked: what does it take to be a thought leader? We showed why thought leadership is important for so many tech companies, especially those that need to educate their market or earn the trust of buyers, and we laid out the essential...

[](https://www.firebrand.marketing/2024/11/what-does-it-take-to-be-a-thought-leader/)

What Does It Take to be a Thought Leader?

by Lucy Allen | Nov 5, 2024 | Blog, Business, Digital Marketing, Marketing, PR

Thought leadership. Ask three people to define it and you’ll get three different answers. It’s aspired to by some as a desirable end-state and dismissed by others as an expensive vanity project. But, for many brands, it can be the key to communicating your value and...

[](https://www.firebrand.marketing/2024/06/unveiling-the-startup-marketer-outlook-exclusive-data-on-growth-challenges-buyer-behavior-and-more/)

Unveiling The Startup Marketer Outlook: Exclusive Data on Growth, Challenges, Buyer Behavior, and More

by Lucy Allen | Jun 25, 2024 | Blog, Content, Digital Marketing, Marketing, PR

How do your startup marketing efforts measure up? How common are the challenges you’re facing? How unique are your strategies and tactics? We’ve got answers to all those questions in The Startup Marketer Outlook: In Pursuit of Peak Efficiency. The TL:DR Our exclusive...

Original source: https://www.firebrand.marketing/author/lucyallen

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