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Shane Jordan, Author at Firebrand Communications

[](https://www.firebrand.marketing/2025/12/geo-best-practices-2026/)

GEO Best Practices for 2026: Drive LLM Discoverability by Getting SEO, Content Marketing, PR, and Social Media to Work Together

by | Dec 17, 2025 | Blog, Digital Marketing, Marketing

The increased use of AI-based search is rapidly impacting how people discover and learn about brands online. Traditional SEO remains a foundational strategy for online discoverability, but search behavior is experiencing a rapid shift with users increasingly turning...

[](https://www.firebrand.marketing/2025/05/5-ways-to-boost-brand-visibility-in-ai-search-results/)

5 Ways to Boost Brand Visibility in AI Search Results

by Shane Jordan | May 28, 2025 | AI Tools, Blog, Marketing, PR

SEO is rapidly evolving, and you’re likely fielding all kinds of questions from executives, investors, and other stakeholders about it. As AI transforms how people search, engage with information, and make buying decisions, it’s no longer enough to optimize just for...

[](https://www.firebrand.marketing/2025/01/how-to-measure-web-traffic-from-ai/)

SEO & AI: How to Measure AI Web Traffic

by Shane Jordan | Jan 29, 2025 | AI Tools, Blog, Digital Marketing, Marketing, SEO

Originally published on 01/29/2025Updated on 03/24/2025 to include details on AI Search Intent As online user behavior continues to evolve, digital marketers must constantly adapt to new technologies and methods of measuring marketing data. The rise of AI tools such...

[](https://www.firebrand.marketing/2024/12/how-seo-and-ppc-work-together/)

SEO & PPC: Multiplier Marketing at Work

by Shane Jordan | Dec 11, 2024 | Blog, Business, Digital Marketing, Marketing, PPC, SEO

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) or Paid Media advertising are essential tools for businesses to increase online visibility, attract and engage target audiences, and ultimately drive conversions. When combined effectively, SEO and PPC marketing...

[](https://www.firebrand.marketing/2024/06/seo-and-content-marketing/)

SEO and Content Marketing: A Multiplier Marketing Match

by Ashley Przybyla and Shane Jordan | Jun 12, 2024 | Blog, Content, Digital Marketing, Marketing, SEO

If you publish a piece of content and no one knows it exists, is it really furthering your strategy? We hate to break it to you but if you’re doing content marketing or SEO without the other, you’re likely not reaping the full benefits of either. Bill Gates once...

Original source: https://www.firebrand.marketing/author/shanej

This is an LLM-optimized cache with preserved navigation context and semantic structure.