[[Image: Firebrand logo]](https://www.firebrand.marketing)
News and Views from the Firebrands.
[[Image: GEO Best Practices for 2026: Drive LLM Discoverability by Getting SEO, Content Marketing, PR, and Social Media to Work Together]](https://www.firebrand.marketing/2025/12/geo-best-practices-2026/)
GEO Best Practices for 2026: Drive LLM Discoverability by Getting SEO, Content Marketing, PR, and Social Media to Work Together
Dec 17, 2025
Boost AI visibility with GEO best practices across SEO, content, PR, and social.
[[Image: Leveraging Reddit for B2B: Turn Real Conversations into Competitive Advantage]](https://www.firebrand.marketing/2025/11/leveraging-reddit-for-b2b-turn-real-conversations-into-competitive-advantage/)
Leveraging Reddit for B2B: Turn Real Conversations into Competitive Advantage
Nov 18, 2025
Reddit for B2B: actionable strategies to boost demand, drive leads, and grow organic influence and AI visibility.
[[Image: 2026 PPC Trends: What’s Changing (and What to Do About It)]](https://www.firebrand.marketing/2025/10/2026-ppc-trends/)
2026 PPC Trends: What’s Changing (and What to Do About It)
Oct 29, 2025
Take a look at the nine most important PPC trends for 2026, what they mean, and how you can be prepared.
[[Image: How to Rank in AI Overviews: 5 Tactics to Boost Your Visibility]](https://www.firebrand.marketing/2025/10/how-to-rank-in-ai-overviews-5-tactics-to-boost-your-visiblility/)
How to Rank in AI Overviews: 5 Tactics to Boost Your Visibility
Oct 1, 2025
AI Overviews are taking over AI Search in Google. Learn how to rank in AI Overviews with our 5 key tactics.
[[Image: How To Measure Brand Awareness in B2B: From Abstract Concept to Measurable Metrics]](https://www.firebrand.marketing/2025/09/how-to-measure-brand-awareness-in-b2b/)
How To Measure Brand Awareness in B2B: From Abstract Concept to Measurable Metrics
Sep 9, 2025
Discover how measuring B2B brand awareness can give you a clear view of your brand’s visibility, trust, and top-of-mind presence. Learn how to use proxy metrics, social sentiment, branded search, AI search sessions, PR coverage, and share of voice to track growth and guide marketing strategy in the AI era.
[[Image: Why Interactive Content Matters More Than Ever in the AI Era]](https://www.firebrand.marketing/2025/08/why-interactive-content-matters-more-than-ever-in-the-ai-era/)
Why Interactive Content Matters More Than Ever in the AI Era
Aug 20, 2025
Generic content doesn’t cut it. Learn how interactive assets turn buyer intent into real marketing impact.
[[Image: 8 GEO and SEO Predictions for 2026: What B2B Marketers Need to Know Now]](https://www.firebrand.marketing/2025/12/geo-and-seo-predictions-2026/)
8 GEO and SEO Predictions for 2026: What B2B Marketers Need to Know Now
Dec 10, 2025
Boost AI visibility with GEO best practices across SEO, content, PR, and social.
[[Image: Organic Search Visibility: Why It’s the New North Star for B2B Search Marketers]](https://www.firebrand.marketing/2025/11/organic-search-visibility-importance/)
Organic Search Visibility: Why It’s the New North Star for B2B Search Marketers
Nov 12, 2025
AI and zero-click search are stealing web traffic, making organic search visibility a critical B2B metric.
[[Image: Gated Content in the AI Era: What Still Works — and What Doesn’t]](https://www.firebrand.marketing/2025/10/gated-content-in-the-ai-era/)
Gated Content in the AI Era: What Still Works — and What Doesn’t
Oct 15, 2025
The bar for gated content has been raised in the AI era. Here’s how to get it right in a zero-click world.
[[Image: Firebrand Turns 9: Welcome to the AI Era of PR and Marketing]](https://www.firebrand.marketing/2025/09/the-ai-era-of-pr-and-marketing/)
Firebrand Turns 9: Welcome to the AI Era of PR and Marketing
Sep 23, 2025
Firebrand turns nine in the midst of a marketing transformation. In the AI Era of PR and Marketing, channels underperform, buyers self-serve with AI, and startups pivot to product-led growth. Here’s how we’re helping tech brands adapt, expand, and thrive.
[[Image: How to Align PR and GEO for Maximum AI Visibility]](https://www.firebrand.marketing/2025/09/how-to-align-pr-and-geo/)
How to Align PR and GEO for Maximum AI Visibility
Sep 3, 2025
Generative Engine Optimization (GEO) is here – and PR teams are suddenly in the spotlight. Learn how to align your PR strategy with GEO to boost your AI search visibility, drive brand awareness, and earn more LLM citations.
[[Image: Lessons Learned From 100 B2B Marketing Podcast Episodes]](https://www.firebrand.marketing/2025/08/lessons-learned-from-100-b2b-marketing-podcast-episodes/)
Lessons Learned From 100 B2B Marketing Podcast Episodes
Aug 13, 2025
100 B2B marketing podcast episodes of FiredUp! Get our top lessons on telling startups’ stories, stumbles, and sticking with it.
[[Image: Tech Marketing Predictions for 2026]](https://www.firebrand.marketing/2025/12/tech-marketing-predictions-for-2026/)
Tech Marketing Predictions for 2026
Dec 3, 2025
Explore the major marketing shifts coming in 2026 — and what they mean for B2B tech brands racing to stand out.
[[Image: The Next Era of B2B Content Marketing: 6 Predictions for 2026]](https://www.firebrand.marketing/2025/11/6-b2b-content-marketing-predictions-for-2026/)
The Next Era of B2B Content Marketing: 6 Predictions for 2026
Nov 5, 2025
From AI to analytics, discover the shifts that will define how content marketers create impact in 2026.
[[Image: How to Remove Toxic Backlinks]](https://www.firebrand.marketing/2025/10/how-to-remove-toxic-backlinks/)
How to Remove Toxic Backlinks
Oct 8, 2025
Some backlinks are bad company. Learn how to spot and remove toxic ones before they tank your SEO reputation.
[[Image: Random Acts of Content Kill Pipeline (Especially in the AI Era!)]](https://www.firebrand.marketing/2025/09/random-acts-of-content-kill-pipeline/)
Random Acts of Content Kill Pipeline (Especially in the AI Era!)
Sep 17, 2025
B2B buying is AI-influenced, self-guided, and full of stakeholders. Smart content is how you calm the chaos.
[[Image: GEO and SEO Success: The Importance of FAQs on Your Website]](https://www.firebrand.marketing/2025/08/the-importance-of-faqs-on-your-website/)
GEO and SEO Success: The Importance of FAQs on Your Website
Aug 26, 2025
Why are FAQ sections popping up at the bottom of core web pages? Find out plus tips to boost GEO, SEO, and AI citations.
[[Image: What is LLMs.txt and How Can It Boost Your GEO Efforts?]](https://www.firebrand.marketing/2025/08/what-is-llmstxt-and-how-it-can-boost-your-geo-efforts/)
What is LLMs.txt and How Can It Boost Your GEO Efforts?
Aug 6, 2025
LLMs.txt stops AI from guessing about your web content. Learn how to control what chatbots say about your brand.
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Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
Public Relations – Content Marketing –
Digital Marketing – Influencer Relations
© 2025 Firebrand Communications LLC
San Francisco, California, USA
Latest posts
Dec 17, 2025
The increased use of AI-based search is rapidly impacting how people discover and learn about brands online. Traditional SEO remains a foundational strategy for online discoverability, but search behavior is experiencing a rapid shift with users increasingly turning...
8 GEO and SEO Predictions for 2026: What B2B Marketers Need to Know Now
Dec 10, 2025
If I had a functioning crystal ball, I'd probably be on a beach somewhere instead of writing about search marketing predictions. But since fortune-telling isn't a marketable skill (yet), let's talk about what we can actually see coming down the pipeline for GEO and...
Tech Marketing Predictions for 2026
Dec 3, 2025
It’s Predictions Season! Over the past few years, we’ve had a pretty good track record, and sparked some of our most popular podcast episodes. And spoiler alert, we got 85% of them right for 2025. Not bad. Let’s dive in for some tech marketing predictions for 2026: PR...
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