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Pantone Engages Key Audiences with a Full Funnel of Color Stories - Content Marketing Case Study

With over 10,000 color standards, Pantone provides the universal language of color for textiles, apparel, beauty, interiors, architecture, and industrial design. Connecting with so many personas, industries, and business lines requires a versatile content marketing program that spans brand color consulting, fashion design trend forecasting, color collaboration tools for designers, and more.

It’s critical that each of Pantone’s target audiences has a personalized journey full of insights, expertise, and emerging trends to keep them ahead of the curve. To create those journeys, Firebrand tackled Pantone’s entire content funnel, across a variety of channels, as an integral part of Pantone’s Color of the Year campaign, Fashion Color Trend Reports, Pantone lifestyle marketing, and partner collaboration campaigns.

Original source: https://www.firebrand.marketing/case-studies/case-study-pantone-cm

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