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Boosting engagement with Google Ads Experiments - Digital Marketing Case Study

Relicx provides a platform to automatically test your entire application based on real user paths to quickly find UX errors, debug broken flows, and measure the quality of your next release based on how customers will actually use your app. With a new product launching, Relicx needed to test various taglines and descriptions to see what would resonate best with potential customers.

Firebrand developed a testing framework using Google Ads experiments based on historical data from ad accounts, client suggestions, and thorough messaging discussions to determine the most engaging ad copy that would then be adopted across the website and other marketing collateral. The details of these advertising experiments were first presented to the client, then launched as Google Search campaign experiments to collect data before their next board meeting.

Original source: https://www.firebrand.marketing/case-studies/case-study-relicx-ppc

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