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Reaching a Key Target Persona - PR Case Study

Rippling is one of the fastest-growing companies in the world. With a multi-billion dollar valuation, the company is well-known within the technology community as a runaway success with a charismatic founder and a unique concept: the ‘compound startup’. Its unique insight is that businesses have become encumbered by a plethora of point solutions which introduce inefficiency and friction. Compound software, on the other hand, puts employee data at the center of the business, tying together all functions, from HR to finance and IT, streamlining operations and reducing redundancy.

Rippling wanted to communicate this value to key actors in the buying process, starting with HR professionals. It wanted to deepen understanding of its value and its products, beyond its flagship payroll platform. So the company tapped Firebrand to help reach its target persona.

Firebrand’s approach was to identify the specific value Rippling delivered for each buyer persona and then to achieve comprehensive coverage across the trade media landscape for that audience.

Original source: https://www.firebrand.marketing/case-studies/case-study-rippling-pr

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