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Integrated Marketing Leads to Effective Company Launch - PR Case Study

Rapid Robotics solves US manufacturing’s biggest problem: operating the industrial machines that perform 80% of the tasks on a typical factory floor amidst a chronic labor shortage that COVID-19 turned into a full-blown crisis. But Rapid had to overcome entrenched skepticism from manufacturers jaded by their experience with robotic solutions that over-promised and under-delivered, and cost more than small manufacturers could afford. The strategy: instead of bedazzling buyers with AI jargon, focus on Rapid’s practical plug-and-play proposition and innovative, OpEx-friendly subscription pricing.

With this storyline, we achieved widespread coverage across business, trade and tech media – underpinned with a paid media program – that directly generated inbound interest from customers, investors and talent.

Original source: https://www.firebrand.marketing/case-studies/integrated-company-launch-pr-case-study

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