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Business Archives - Firebrand Communications

[](https://www.firebrand.marketing/2025/12/tech-marketing-predictions-for-2026/)

Tech Marketing Predictions for 2026

by Morgan McLintic | Dec 3, 2025 | Blog, Business, Digital Marketing, Marketing, PR

It’s Predictions Season! Over the past few years, we’ve had a pretty good track record, and sparked some of our most popular podcast episodes. And spoiler alert, we got 85% of them right for 2025. Not bad. Let’s dive in for some tech marketing predictions for 2026: PR...

[](https://www.firebrand.marketing/2025/10/how-to-rank-in-ai-overviews-5-tactics-to-boost-your-visiblility/)

How to Rank in AI Overviews: 5 Tactics to Boost Your Visibility

by Arman Khayyat | Oct 1, 2025 | Blog, Business, Digital Marketing, Marketing, SEO

Google AI Overviews (AIOs) are now becoming more widely deployed and understood as a key pillar in AI search. First introduced in the rollout of Search Generative Experience (SGE), AIOs were initially tested out in primary search results in March 2024. Originally...

[](https://www.firebrand.marketing/2025/09/the-ai-era-of-pr-and-marketing/)

Firebrand Turns 9: Welcome to the AI Era of PR and Marketing

by Morgan McLintic | Sep 23, 2025 | Blog, Business, Digital Marketing, Marketing, PR

Every year, I write a post celebrating the anniversary of our PR and growth marketing agency Firebrand. It’s an opportunity to mark a milestone, review the past 12 months, thank clients and the team. I might call out a few highlights, like our new GEO service or the...

[](https://www.firebrand.marketing/2025/09/random-acts-of-content-kill-pipeline/)

Random Acts of Content Kill Pipeline (Especially in the AI Era!)

by Nicole Pytel | Sep 17, 2025 | Blog, Business, Content, Digital Marketing, Marketing

Most B2B content strategies are dead on arrival. Not because the team isn’t trying, but because they’re still chasing a funnel that no longer exists. Today’s buyers don’t follow linear paths. They search, ghost, lurk, and shortlist without talking to your sales...

[](https://www.firebrand.marketing/2025/08/why-interactive-content-matters-more-than-ever-in-the-ai-era/)

Why Interactive Content Matters More Than Ever in the AI Era

by Nicole Pytel | Aug 20, 2025 | Blog, Business, Content, Digital Marketing, Marketing

The AI era has ushered in a new set of marketing rules. B2B buyers aren’t just consuming content that your brand puts out. They’re also actively using AI tools to shape their research journeys. The hard part for you? These tools determine if and how your brand is...

[](https://www.firebrand.marketing/2025/07/ai-press-release-optimization/)

AI Press Release Optimization: GEO Strategy Best Practices

by Lucy Allen | Jul 30, 2025 | Blog, Business, Content, Digital Marketing, Marketing

Every few years, someone proclaims that the press release is dead (and then goes on to argue that it isn’t actually dead, it’s just evolving…) Well, it’s that time again folks. This time around, we’re looking at how press releases are changing in the light of the...

Original source: https://www.firebrand.marketing/category/business

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