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PPC Archives - Firebrand Communications

[](https://www.firebrand.marketing/2025/10/2026-ppc-trends/)

2026 PPC Trends: What’s Changing (and What to Do About It)

by Patrick Brady | Oct 29, 2025 | Blog, Digital Marketing, Marketing, PPC

It’s been two years since ChatGPT became open to the public, and one year since Google’s AI Overviews upended Search as we knew it. Next year is shaping up to be the moment when the rubber truly meets the road for PPC with creative direction, targeting, data...

[](https://www.firebrand.marketing/2025/07/how-does-click-fraud-work-in-digital-advertising/)

How Does Click Fraud Work in Digital Advertising? What You Need to Know

by Patrick Brady | Jul 2, 2025 | Blog, Business, Digital Marketing, Marketing, PPC

Digital advertising offers an unmatched ability for advertisers both large and small to scale their efforts and achieve measurable results. But with such opportunity comes risk. Click fraud, along with its more advanced counterpart, lead generation (lead gen) fraud,...

[](https://www.firebrand.marketing/2024/12/how-seo-and-ppc-work-together/)

SEO & PPC: Multiplier Marketing at Work

by Shane Jordan | Dec 11, 2024 | Blog, Business, Digital Marketing, Marketing, PPC, SEO

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) or Paid Media advertising are essential tools for businesses to increase online visibility, attract and engage target audiences, and ultimately drive conversions. When combined effectively, SEO and PPC marketing...

[](https://www.firebrand.marketing/2024/10/b2b-advertising-on-reddit/)

Why We Love B2B Advertising on Reddit (And You Should Too)

by Patrick Brady | Oct 2, 2024 | Blog, Business, Digital Marketing, Marketing, PPC

When B2B startup marketers typically think of advertising, they think of LinkedIn and Google Search and Display. With good reason of course, as these giant platforms can drive some giant returns. But there’s an additional strategy we’re seeing more and more success...

[](https://www.firebrand.marketing/2024/07/quick-and-reliable-way-to-pass-utm-parameters-to-next-page/)

The Quick & Reliable Way to Pass UTM Parameters to Next Page

by Alastair Nee | Jul 17, 2024 | Blog, Content, Digital Marketing, Marketing, PPC

UTM parameters (Urchin Tracking Module parameters) are an essential and beloved tool in any digital marketer’s belt. These little tags added to the end of URLs – for inbound links, not internal website links – are used for tracking and analyzing the...

[](https://www.firebrand.marketing/2024/05/how-to-improve-lead-quality/)

5 Reasons Why Your B2B Advertising Leads Are Junk — And How to Improve Lead Quality

by Patrick Brady | May 21, 2024 | Blog, Marketing, PPC

Most B2B marketing programs have one ultimate goal: generate a steady pipeline of high-quality leads. These leads can translate directly into sales, validating the marketing effort and giving life blood to the business. However, even with the best of efforts, poor...

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