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Resources Archives - Firebrand Communications

[](https://www.firebrand.marketing/2024/04/13-must-read-books-for-startup-marketers/)

13 Must-Read Books for Startup Marketers

by Ashley Przybyla | Apr 10, 2024 | Blog, Digital Marketing, FiredUp!, Marketing, PR, Resources

“Learning is the only thing the mind never exhausts, never fears, and never regrets.” – Leonardo da Vinci Just when you think you’ve mastered marketing, out comes a new theory, best practice, piece of advice, or philosophy to try. The best way to keep on top of...

[](https://www.firebrand.marketing/2023/08/bringing-developer-marketing-costs-down-using-tactics-that-dont-rhyme-with-shmenerative-ai/)

Bringing Developer Marketing Costs Down Using Tactics That Don’t Rhyme with Shmenerative AI

by Friends of Firebrand | Aug 28, 2023 | AI Tools, Blog, Friends of Firebrand, Marketing, Resources

Before I wander too far down the cost savings rabbit hole, I think it’s important to address the elephant in the room. And, in 2023, the elephant in every room is always generative AI. Could you save money in a content program using generative AI? Sure. You could also...

[](https://www.firebrand.marketing/2023/06/unlocking-the-soul-of-your-brand/)

Unlocking the Soul of Your Brand

by Friends of Firebrand | Jun 27, 2023 | Blog, Design, Friends of Firebrand, Marketing, Resources

Your brand is more than just a logo. It’s the way your product or service comes to life for your user. And the visuals are a tool to communicate who you are and what you stand for. Sounds easy enough, but you’d be surprised how many companies pick a few pretty...

[](https://www.firebrand.marketing/2023/06/tech-scaleup-entering-the-uk-market/)

Tech scaleup entering the UK market? Here’s how to build profile (and how not to)

by Friends of Firebrand | Jun 6, 2023 | Blog, Content, Friends of Firebrand, Marketing, Resources

US and UK, both English speaking markets, and both leading the way in tech innovation (if on different scales), right? If you think it can’t be too dissimilar when it comes to tech PR, you might want to read on. It can be really difficult for US companies to grasp the...

[](https://www.firebrand.marketing/2023/05/three-reasons-to-pitch-data-driven-stories/)

3 Reasons to Pitch Data-Driven Stories

by Brianna Bruinsma | May 31, 2023 | Blog, Content, PR, Resources

Storytelling is a large part of public relations. Without a story to tell, there is no PR. Everyone has a story to tell in today’s news cycle, but here’s the biggest question: is it newsworthy? Reporters are inundated with pitches. In fact, data finds there are...

[](https://www.firebrand.marketing/2023/05/what-i-read-in-a-day-a-pr-professionals-guide-to-self-education/)

What I Read in a Day: A PR Professional’s Guide to Self-Education

by Kristina Leal | May 16, 2023 | Blog, Content, PR, Resources

The “What I Eat in a Day” trend made the pop culture rounds for years, and it’s even more popular now with the rise of TikTok nutrition influencers. As a child of the ’90s, I always found the articles (now videos) fascinating — a little peek into celebrity culture and...

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