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SEO Archives - Firebrand Communications

[](https://www.firebrand.marketing/2025/10/how-to-remove-toxic-backlinks/)

How to Remove Toxic Backlinks

by Firebrand Team | Oct 8, 2025 | Blog, Digital Marketing, Marketing, SEO

Not all backlinks are your friends… some are downright toxic. Backlinks are like the friends who vouch for you at a party. They can boost your credibility and help you get noticed. But here’s the catch: not every friend is a good one. Toxic backlinks are the shady...

[](https://www.firebrand.marketing/2025/10/how-to-rank-in-ai-overviews-5-tactics-to-boost-your-visiblility/)

How to Rank in AI Overviews: 5 Tactics to Boost Your Visibility

by Arman Khayyat | Oct 1, 2025 | Blog, Business, Digital Marketing, Marketing, SEO

Google AI Overviews (AIOs) are now becoming more widely deployed and understood as a key pillar in AI search. First introduced in the rollout of Search Generative Experience (SGE), AIOs were initially tested out in primary search results in March 2024. Originally...

[](https://www.firebrand.marketing/2025/03/understanding-http-status-codes-in-seo/)

Understanding HTTP Status Codes in SEO

by Arman Khayyat | Mar 26, 2025 | Blog, Digital Marketing, Marketing, SEO

HTTP status codes (or HTTP response codes) are the “internet equivalent” of a conversation between your browser and the server. They communicate whether things between the two are functioning properly. In the realm of SEO, status codes are one of the most important...

[](https://www.firebrand.marketing/2025/01/how-to-measure-web-traffic-from-ai/)

SEO & AI: How to Measure AI Web Traffic

by Shane Jordan | Jan 29, 2025 | AI Tools, Blog, Digital Marketing, Marketing, SEO

Originally published on 01/29/2025Updated on 03/24/2025 to include details on AI Search Intent As online user behavior continues to evolve, digital marketers must constantly adapt to new technologies and methods of measuring marketing data. The rise of AI tools such...

[](https://www.firebrand.marketing/2024/12/best-practices-for-canonicalization-in-seo/)

Best Practices for Canonicalization in SEO: A Complete Guide

by Arman Khayyat | Dec 18, 2024 | Blog, Business, Digital Marketing, Marketing, SEO

Keeping track of all the various tasks in SEO can be a challenge, and there’s a critical one marketers commonly overlook: canonicalization in SEO. Canonicalization can have major impacts on your website, so let’s dive into the fundamentals and best practices for...

[](https://www.firebrand.marketing/2024/12/how-seo-and-ppc-work-together/)

SEO & PPC: Multiplier Marketing at Work

by Shane Jordan | Dec 11, 2024 | Blog, Business, Digital Marketing, Marketing, PPC, SEO

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) or Paid Media advertising are essential tools for businesses to increase online visibility, attract and engage target audiences, and ultimately drive conversions. When combined effectively, SEO and PPC marketing...

Original source: https://www.firebrand.marketing/category/seo

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