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ABM Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups

[](https://www.firebrand.marketing/deep-dives/lead-scoring-tips-for-startup-marketers/)

Lead Scoring Tips for Startup Marketers

by Meghan Jordan | Nov 6, 2024 | Digital Marketing, Marketing

DEEP DIVES Lead Scoring Tips for Startup Marketers Lead scoring is a hot topic in the marketing world, especially for startups that need to make the most out of their limited resources. The concept sounds straightforward: assign a numerical value to leads based on...

[](https://www.firebrand.marketing/deep-dives/scaling-startups-expert-tips-for-success/)

Scaling Startups: Essential Strategies for Long-Term Success

by Ashley Przybyla | Oct 16, 2024 | Business, Marketing

DEEP DIVES Scaling Startups: Essential Strategies for Long-Term Success Navigating the startup world is challenging, but understanding the nuances of growth can make the difference between success and failure. Michelle Denogean, a startup veteran, shared her expertise...

[](https://www.firebrand.marketing/deep-dives/how-to-start-an-abm-strategy-for-startups/)

How to Start an ABM Strategy for Startups

by Meghan Jordan | Sep 25, 2024 | Digital Marketing, Marketing

DEEP DIVES Step-by-Step Guide to ABM for Startups: How to Approach ABM Without Over-Complicating Your Strategy Account-Based Marketing is often hailed as a game-changer for B2B marketing, offering a targeted marketing approach that aligns sales and marketing efforts....

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