Solutions • Announce Funding • Build Brand Awareness • Generate More Leads • Reduce Cost per Lead • Launch a New Product • Be Found Online • Services • Public Relations • Growth Marketing • PPC • GEO • SEO • ABM • Content Marketing • Email Marketing • Sales Enablement • Thought Leadership Content • Brand Awareness Content • Multiplier Marketing • Audits • Content Marketing • Paid Media • SEO • Martech Configuration • Clients • Clients • Case Studies • Client Testimonials • Resources • Resource Center • Blog • Podcast • Deep Dives • Store • Newsletter • About • About Us • Why Firebrand • Team • Join • Values • Our Pledge • Contact
B2B PPC Services - Firebrand
B2B PPC Services
Showcase your brand to valuable prospects and harness intent signals to pump up your pipeline with modern B2B PPC advertising
Amplify your Brand. Accelerate your Pipeline
Attention spans are short, B2B buying committees are getting bigger, and the best prospects are already bombarded with advertising. Brands need to show up early and often, with credibility and value. To earn a spot on the B2B tech buyer’s short list, companies must build brand equity with a broad but qualified audience — reaching key accounts through a targeted, account-based B2B paid media strategy. Then, as buying intent surfaces, ads must shift to deliver value-driven content and compelling offers that help move prospects further down funnel.
Firebrand’s B2B PPC services leverage the latest smart targeting and real-time intent signals to deliver ads aligned with the prospect’s stage, pain points, and industry. Our AI-enhanced senior team provides multi-touch B2B PPC management that builds brand awareness, increases trust, and accelerates deal volume and velocity. We focus on quality lead generation, not vanity metrics — proven through advanced attribution, custom performance dashboards, and creative tailored for your audience.
%
of B2B buyers recall seeing ads from the vendor they ultimately chose and 50% said those ads contributed to a positive impression of the vendor
%
of marketers say pay-per-click (PPC) as a marketing channel is “highly effective”, making it the 2nd most effective channel after content marketing (96%)
%
of business leaders plan to increase spending on social media advertising and AI tools in 2025, alongside investments in video and thought leadership formats
[](https://www.google.com/partners/agency?id=8481735518)
[](https://www.firebrand.marketing/2024/02/announcing-our-microsoft-advertising-partnership/)
[](https://www.firebrand.marketing/2023/03/firebrand-becomes-demandbase-partner/)
[](https://www.google.com/url?q=https://ecosystem.hubspot.com/marketplace/solutions/firebrand-marketing&sa=D&source=docs&ust=1753916095557076&usg=AOvVaw3qtzD6ycqsti7Kown3TpRm)
Signal-led targeting from a B2B PPC agency that doesn’t miss
Google Ads B2B Advertising Benchmarks
[](https://www.firebrand.marketing/2025/02/2024-google-ads-b2b-advertising-benchmarks-from-startups-to-scaleups/)
LinkedIn B2B Lead Generation Best Practices
[](https://www.firebrand.marketing/2025/05/linkedin-b2b-lead-generation-best-practices/)
Full-Funnel B2B Paid Media That Moves Prospects From Awareness to Advocacy
The modern full-funnel B2B PPC strategy begins at the top with creative awareness campaigns designed to generate demand and keep your brand top of mind. These focus on broad audiences enhanced by predictive AI to create initial engagement and build trust.
In the middle of the funnel, we layer in account-based targeting combined with intent-based strategies like paid search and keyword targeting to reach prospects showing in-market and research signals.
Towards the bottom of the funnel, we execute hyper-targeted B2B PPC lead generation campaigns with personalized and customized messaging for companies and users who have already interacted with your brand. These efforts leverage both gated and ungated content assets to nurture leads toward conversion.
Finally, our retention play serves remarketing ads to converted customers to encourage repeat purchases and upsells, ensuring long-term value and growth from your existing customer base.
B2B Paid Media Services for Tech Brands
We ensure your brand reaches B2B buyers at every stage of their journey by delivering paid media solutions that combine AI-powered targeting, intent signals, and full-funnel campaign strategies:
Strategy
Establish a B2B paid media strategy across awareness & lead generation
Analysis
Configure tracking and analysis for attribution and ROI reporting via custom dashboards
Audience Creation
Research and prep a robust set of audiences, including target accounts and contacts
Ad Creative
Ideate and create static and video ad creative for use across campaigns and channels
Campaign Management
Build and launch complex campaigns across all major ad platforms
Optimization & Iteration
Continually tweak and test performance levers to maximize cost efficiency
Reporting
Analyze & present performance indicators to prove value of B2B paid media
Contact us to learn how a B2B paid media agency can bolster your brand and fill your sales pipeline
RESOURCES
Guide to Google Ads for B2B Tech Brands
Learn how to boost your pipeline & grow your brand with Google Ads done right. Get advanced tips and tricks on how to make Google Ads work for B2B.
Your Customizable B2B Lead Scoring Template
Get this handy lead scoring template to help sales and marketing teams focus their precious resources on the highest value prospects.
Account-Based Advertising on a Startup Budget
Get the inside track on unique ABM strategies that unlock this B2B advertising approach for those on a budget, helping to land bigger and better leads.
© 2025 Firebrand Communications LLC
Original source: https://www.firebrand.marketing/growth-marketing-services/b2b-ppc-services
This is an LLM-optimized cache with preserved navigation context and semantic structure.