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Paid Media Audit Project - Firebrand Communications

Paid Media

Audit

Start Here to Overhaul Your Paid Media Program

THE PROBLEM

Your Paid Media Isn’t Performing

Your paid media program is not delivering enough qualified leads at a reasonable cost.
Why isn’t it working? It needs to be fixed and a plan developed to overhaul the program.

THE SOLUTION

Comprehensive Assessment to Develop A Paid Media Roadmap &

Better Conversion Tracking

Firebrand’s Paid Media Audit will review your entire program, on each of your ad networks, to uncover issues and identify opportunities. Our end-to-end approach will assess:

General Configuration

  • - Martech stack configuration – How are your ad networks set up and how do they connect with your website and CRM?
    • - Conversion configuration – Are you tracking conversions accurately? Are you missing anything or double-counting? - Attribution model – How are you measuring success?

    For each ad network:

  • - Access and verification – Who has access, and what can they do?
    • - Billing – Are there any issues with payment processing? - Campaign structure – Is it logical, scalable, clear and consistent? - Audience management – Have specific audiences been created and do they accurately reflect your target personas? - Bid management and budgets – Are these configured and reflective of your goals? - Extensions and settings – Are you taking full advantage of each platform’s custom features?

    For each campaign:

  • - Targeting – Is it going after the right audience and only that audience?
    • - Creative – Does it align with your messaging, brand and focus? - Performance – How is it performing against benchmarks and trends?

    Deliverable – A Detailed Path Forward

    Once our team tackles these areas, we’ll walk you through our analysis of each one and discuss the key opportunities to transform your current efforts into a high-performance paid media program.

    What do we need from you?

    How long will it take?

    The Paid Media Audit typically takes 4-6 weeks, subject to access to the martech stack.

    How much will it cost?

    The Paid Media Audit is dependent on your current sophistication and monthly ad spend, but typically ranges from $5,000-$10,000. This is quickly offset by improved performance and the resulting lead generation.

    How do you get started?

    To commission a Paid Media Audit, please contact us here:

    Ready for marketing that makes maximum impact?

    © 2025 Firebrand Communications LLC

    Original source: https://www.firebrand.marketing/growth-marketing-services/paid-media-audit

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