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An Introduction to GEO with Shane Jordan - FiredUp! Podcast

In this episode of the FiredUp! podcast, Shane Jordan shares the difference between GEO and traditional SEO, best practices for optimizing content for AI, and actionable steps you can take right now to balance SEO and GEO strategies effectively.

Shane, Morgan, and Nicole discuss:

Search behavior is shifting away from Google links and toward AI chatbots; however, GEO is not a replacement for SEO, but rather an evolution of it.

Best practices for structuring your content to optimize AI visibility.

Key metrics that measure AI traffic and give insight into search behavior.

SEO still remains essential for driving high-intent traffic to your site.

Take this as an opportunity to do an audit of your most important web pages. Are they AI-friendly? Do they answer key questions? And do they demonstrate clear expertise in your field? If not, now is the time to edit and adapt!

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

Original source: https://www.firebrand.marketing/podcast/an-introduction-to-geo-with-shane-jordan

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