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Brand Experiences in the AI Era - FiredUp! Podcast

In this episode of the FiredUp! podcast, Brian Tillman and Joe DePalma share their insights into how AI is impacting branding and user experience for startups and giving actionable strategies to stay ahead of this industry shift.

_Brian Tillman is Co-Founder and Principal at Punch. In 20 years as a writer, his words have glown up pages from gas station periodicals to Presidential remarks. He has sold race cars, fixed sailboats, toured on guitar, sojourned on motorcycle, and set strategies into motion that have driven hundreds of millions of dollars in revenue for clients. Today, he advises security and technology executives on brand and go to market strategy, and holds the world record for exclaiming “dang.”_

_Joe DePalma is Co-Founder and Principal at Punch. Young Joe chose art school over engineering, which set him on a path to design nearly every website on the internet. Today, Joe advises technology executives on how user experience can unlock revenue growth. And he would advise the Commanders on how to win, should his coaching contract be accepted. “Say Whaaat?”_

Joe, Brian, Morgan, and Ian discuss:

With AI search prioritizing conversational answers over website links, brands must put more focus on conversations happening outside of their owned platforms.

Although AI tools are democratizing creativity by reducing technical barriers, human creativity remains crucial.

Early-stage startups should start with lean, focused landing pages and become more robust as they grow.

Effective agency collaboration starts with trusting experts’ professional judgement, separating personal and brand needs, and engaging in collaborative discovery sessions.

The AI revolution isn’t about replacing human creativity—it’s about empowering it. Startups that embrace these technological shifts while maintaining their unique brand vision will be the ones that truly stand out in an increasingly competitive digital landscape.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

Original source: https://www.firebrand.marketing/podcast/brand-experiences-in-the-ai-era-with-brian-tillman-and-joe-depalma

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