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Converting Trial Users with Claire Heginbotham - FiredUp! Podcast

In this episode of the FiredUp! podcast, Claire Heginbotham shares her tips on creating personalized onboarding experiences that keep users engaged in your product and actionable steps you can take right now to nurture these free trial and freemium users, turning them into valuable paying customers.

_Claire Heginbotham is a SaaS onboarding strategist and founder of Copy Island who’s passionate about optimizing early product experiences to turn new users into committed customers. Since 2018, she’s helped B2B SaaS companies transform their approach to user activation through her Unstoppable Email Onboarding Framework, enabling CMOs to leverage email for increased engagement, retention, and paid conversions._

Claire and Morgan discuss:

Conversion metrics for converting free trials and freemium users into paying customers.

Tailoring onboarding email and in-app experiences for an effective onboarding flow.

Optimize welcome and sequence emails to re-engage users who have ghosted after signing up.

Tips for improving email open rates by crafting compelling and valuable subject lines.

Regularly reviewing and updating onboarding content for relevance.

Don’t let potential customers slip away. Start reimagining your onboarding process today by focusing on user experience, personalization, and demonstrating immediate value. Your next great customer is just one thoughtful interaction away.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

Original source: https://www.firebrand.marketing/podcast/converting-trial-users-with-claire-heginbotham

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