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How to Implement ABM with Bill Odell - FiredUp! Podcast

FiredUp! - The Startup Marketing Podcast

How to Implement ABM with Bill Odell

Feb 15, 2024 Episode 23

Firebrand

ABM (account-based marketing) is not for everyone and you might find yourself deep in the trenches at the start of implementation. Today’s guest, Bill Odell brings a behind-the-scenes look at how he transitioned a business towards an ABM approach from initial pilots to scaling efforts and the successes and mistakes made along the way. This week, episode 23 of the FiredUp! podcast is about implementing ABM.

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In this episode of the FiredUp! podcast, Bill Odell shares his insights on implementing account-based marketing strategies for businesses with varying levels of resources and actionable steps you can take right now to use his experiences as a guide in refining your own marketing approaches.

_Bill Odell is the principal of Odell Marketing and former CMO of Aerospike. He is a C-level executive with over 20 years hands-on experience and a strong track record working with high-growth, category creating B2B technology companies (IPO, 3 Acquisitions). Bill has successfully guided teams and executions across all marketing functions and multiple technology domains._

Bill, Morgan, and Nicole discuss:

The difference between an ABM (account-based marketing) strategy and a broader-based marketing approach.

Starting small with targeted pilots to mitigate risk and prove ROI before scaling.

Engaging targeted accounts through high-quality, relevant and valuable content.

ABM strategies for startups that are working with limited resources.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH BILL ODELL:

Odell Marketing

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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LINKS MENTIONED IN THIS EPISODE:

The New Rules of Marketing and PR by David Meerman Scott

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Original source: https://www.firebrand.marketing/podcast/episode-23-how-to-implement-abm-with-bill-odell

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