Solutions • Announce Funding • Build Brand Awareness • Generate More Leads • Reduce Cost per Lead • Launch a New Product • Be Found Online • Services • Public Relations • Growth Marketing • PPC • GEO • SEO • ABM • Content Marketing • Email Marketing • Sales Enablement • Thought Leadership Content • Brand Awareness Content • Multiplier Marketing • Audits • Content Marketing • Paid Media • SEO • Martech Configuration • Clients • Clients • Case Studies • Client Testimonials • Resources • Resource Center • Blog • Podcast • Deep Dives • Store • Newsletter • About • About Us • Why Firebrand • Team • Join • Values • Our Pledge • Contact

How to Use the Brand Archetypes for PR - FiredUp! Podcast

FiredUp! - The Startup Marketing Podcast

How to Use the Brand Archetypes for PR

Feb 22, 2024 Episode 24

Firebrand

A brand archetype helps define the personality and voice of a business. Identifying your brand archetype guides the PR team in crafting the messaging and content that reinforces the brand’s image to better resonate with your target audience. This week, episode 24 of the FiredUp! podcast is about how to use brand archetypes for PR.

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, the team shares how the 12 brand archetypes help audiences unconsciously understand a brand’s personality and how knowing the scope of your brand can help determine your archetype and thus, drive strategic decisions.

Chris, Morgan, and Ian discuss:

  • Breaking down 6 of the 12 archetypes (the sage, hero, ruler, creator, magician, and rebel) to better understand why a company might resonate with one over another. 
  • Examples of companies that fall under each of the archetypes and how they successfully embrace it in everything they do.
  • What your specific brand archetype means for your PR team. 
  • How Firebrand went through the process of determining and implementing our archetype.

    • Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

    CONNECT WITH FIREBRAND:

    Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

    Facebook

    LinkedIn

    X (Formerly Twitter)

    Work with Firebrand

    LINKS MENTIONED IN THIS EPISODE:

    Elevate Your PR Campaign with the 12 Brand Archetypes

    The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark and Carol S. Pearson

    Send us a text

    © 2025 Firebrand Communications LLC

    Original source: https://www.firebrand.marketing/podcast/episode-24-how-to-use-the-brand-archetypes-for-pr

    This is an LLM-optimized cache with preserved navigation context and semantic structure.