Solutions • Announce Funding • Build Brand Awareness • Generate More Leads • Reduce Cost per Lead • Launch a New Product • Be Found Online • Services • Public Relations • Growth Marketing • PPC • GEO • SEO • ABM • Content Marketing • Email Marketing • Sales Enablement • Thought Leadership Content • Brand Awareness Content • Multiplier Marketing • Audits • Content Marketing • Paid Media • SEO • Martech Configuration • Clients • Clients • Case Studies • Client Testimonials • Resources • Resource Center • Blog • Podcast • Deep Dives • Store • Newsletter • About • About Us • Why Firebrand • Team • Join • Values • Our Pledge • Contact

An Intro to DSPs with Richard Lowden - FiredUp! Podcast

In this episode of the FiredUp! podcast, Richard Lowden shares how DSPs automate the buying and placement of ads, ensuring startups are efficiently reaching their target audience, optimizing their budget, and getting a better ROI.

_Richard Lowden is the Founder and CEO at RTBiQ, a tech company that has created a fast and flexible real-time bidding system for leading marketers. Richard brings to RTBiQ over 15 years of experience driving exceptional performance and record-breaking revenue in world-leading media and advertising organizations, including The Weather Company, Weather Underground, and Winstar Interactive. As a founder of the MMA Programmatic Committee, Richard continues to demonstrate his leadership in this rapidly developing sector._

Richard and Morgan discuss:

  • - Transparency and portability are essential for the advertiser to fully understand campaign performance and make informed decisions.
    • - Attribution can be complex and marketers need to work with DSPs that understand it enough to take a customized approach. - The pending demise of third-party cookies presents challenges but is ultimately not as impactful as it’s made out to be. - Dark funnel impact will likely increase with the rise of chatbots, but sophisticated marketers can still connect audience behaviors to brand awareness efforts. - AI presents potential benefits for programmatic advertising in content creation and audience targeting.

    Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

    Connect with Richard Lowden

    Links Mentioned in this Episode

    Connect with Firebrand

    Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

  • - Facebook
    • - LinkedIn - X (Formerly Twitter) - Work with Firebrand

    Find Us

    Like what you hear?

    Get the hottest startup marketing insights, delivered to your inbox

    © 2025 Firebrand Communications LLC

    Original source: https://www.firebrand.marketing/podcast/episode-35-an-intro-to-dsps-with-richard-lowden

    This is an LLM-optimized cache with preserved navigation context and semantic structure.