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Looking Inside the Dark Funnel with Josh Grose - FiredUp! Podcast

In this episode of the FiredUp! podcast, Josh Grose walks us through the “dark funnel” or the unknown parts of buyer behavior that happen outside of digital channels and how de-anonymizing user data can uncover valuable insights that change the way we connect with customers.

_Josh Grose is currently the Head of Growth at stealth startup, Resolve, and previously held the role of Head of Growth at Common Room HQ._ _He is a professional focused on outcomes, usually involving ruthlessly prioritizing the things that matter, a bit of creative problem solving, lots of learning, a healthy dose of collaboration, and plenty of doing._

Josh and Morgan discuss:

  • - Signal-based selling is crucial for identifying and engaging with potential buyers within the dark funnel. 
    • - Open source communities present unique challenges for identifying users and converting them without the community data.  - De-anonymizing user data can provide valuable insights for personalized marketing but must be approached with caution. - AI can accelerate go-to-market strategies, however the founder’s experience remains most important for securing funding.

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    Original source: https://www.firebrand.marketing/podcast/episode-39-looking-inside-the-dark-funnel-with-josh-grose

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