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How to Attract VC Attention with Kyle York - FiredUp! Podcast

In this episode of the FiredUp! podcast, Kyle York shares a glimpse into the current state of venture capital, specifically looking at the state of the market in Q2, 2025 and shares actionable advice you can use to navigate the world of VC to secure funding.

_Kyle York is co-founder, CEO, and managing partner at York IE, an advisory and venture capital firm that helps technology companies grow. With a global operating team of over 200+ talented people, he works closely with entrepreneurs, operators and investors to help them realize their shared ambition to build good companies, create new jobs, grow generational wealth and impact the world. Kyle has committed his career to innovation in the technology industry, focused on B2B SaaS, driving growth across product, go-to-market and finance strategies and execution. In every endeavor, he has been laser-focused on building strong teams, delighting customers, creating enterprise value and delivering positive outcomes._

Kyle, Morgan, and Nicole discuss:

  • Startups should aim to target VCs that align with their sector and stage, personalizing their outreach for each pitch.
  • Personal connections and warm introductions can offer a leg up; networking is a crucial step in VC outreach. 
  • While AI is certainly transforming the efficiency of VC operations, it is only as good as the data being fed into it.
  • Founders should evaluate their options carefully when choosing accelerators as there can be potential downsides.
  • Ultimately, understanding and respecting the relationship between the VC and a startup is crucial for long-term success.
  • Success isn’t about becoming a unicorn overnight. Build a healthy, sustainable company that creates value for your team, customers, and community. Your passion, persistence, and pragmatic approach are your greatest assets in attracting the right investment partners.

    Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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    Original source: https://www.firebrand.marketing/podcast/how-to-attract-vc-attention-with-kyle-york

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