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How to Build a Thought Leadership Campaign - FiredUp! Podcast

FiredUp! - The Startup Marketing Podcast

How to Build a Thought Leadership Campaign

Mar 27, 2025 Episode 81

Firebrand

We’ve already established that thought leadership is a powerful strategy for startups to build credibility, reduce churn, and drive sales. But where should you start when implementing a thought leadership campaign? The Firebrand team sits down today to dive deep into what it takes to create an effective thought leadership campaign that transforms a brand’s visibility and influence. This week, episode 81 of the FiredUp! podcast is about how to build a thought leadership campaign.

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In this episode of the FiredUp! podcast, the Firebrand team discusses the essential steps it takes to become a thought leader, the various forms of thought leadership content you can create, and practical tips to implement your own thought leadership strategy.

Morgan, Chris, and Ian discuss:

  • When choosing the right thought leader, you should look beyond job titles to find team members with deep industry knowledge who are driving innovation. 
  • Thought leaders must create a differentiated, provocative perspective that stands out from generic industry commentary. 
  • A comprehensive thought leadership campaign expands across many channels, beyond the bylines. 
  • Overcoming the common mistakes startups make when establishing their thought leadership programs.

    • Thought leadership isn’t about selling– its about driving meaningful change in your industry. Start small, stay authentic, and consistently share your unique perspective. Your breakthrough moment is just one compelling idea away.

    Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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    LINKS MENTIONED IN THIS EPISODE:

    Ep 79: What Does it Take to be a Thought Leader?

    \[Firebrand\] How to Build a Thought Leadership Campaign

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