Solutions • Announce Funding • Build Brand Awareness • Generate More Leads • Reduce Cost per Lead • Launch a New Product • Be Found Online • Services • Public Relations • Growth Marketing • PPC • GEO • SEO • ABM • Content Marketing • Email Marketing • Sales Enablement • Thought Leadership Content • Brand Awareness Content • Multiplier Marketing • Audits • Content Marketing • Paid Media • SEO • Martech Configuration • Clients • Clients • Case Studies • Client Testimonials • Resources • Resource Center • Blog • Podcast • Deep Dives • Store • Newsletter • About • About Us • Why Firebrand • Team • Join • Values • Our Pledge • Contact

How to Create Corporate Messaging - FiredUp! Podcast

FiredUp! - The Startup Marketing Podcast

How to Create Corporate Messaging

Oct 10, 2024 Episode 57

Firebrand

Messaging, in essence, is what we agree to say (or not to say) about a particular topic. But when it comes to corporate messaging, it goes much deeper than that. Corporate messaging is what you agree to say about the company and everything that it’s trying to accomplish. This week, episode 57 of the FiredUp! podcast is about how to create corporate messaging!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, we’re exploring the importance of a unified brand message to strengthen marketing efforts and ensure resources are being used effectively. We also discuss the actionable steps you can take right now to build a brand architecture that resonates with both internal and external audiences.

Morgan and Chris discuss:

  • The “messaging architecture”, or the different components that make up corporate messaging. 
  • Breaking down the 3 D’s of developing corporate messaging: discovery, development, and deployment.
  • Involving key stakeholders fosters a shared understanding and ensures that the brand message aligns with the business goals. 
  • Critical success factors when it comes to developing messaging that works both on paper and in practice.

    • Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

    CONNECT WITH FIREBRAND:

    Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

    Shop our merch! Use code ‘fire8rand’ for 50% off

    Youtube

    LinkedIn

    X (Formerly Twitter)

    Work with Firebrand

    LINKS MENTIONED:

    TechCrunch

    Send us a text

    © 2025 Firebrand Communications LLC

    Original source: https://www.firebrand.marketing/podcast/how-to-create-corporate-messaging

    This is an LLM-optimized cache with preserved navigation context and semantic structure.