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How to Make Direct Mail Work in 2025, Kris Rudeegraap - FiredUp!

In this episode of the FiredUp! podcast, Kris Rudeegraap shares how the “old school” tactic of direct mail and gifting can complement digital marketing tactics and actionable advice you can take to enhance your startup marketing strategies this year.

_Kris Rudeegraap is the Co-Founder and co-CEO of Sendoso, the leading Direct Mail and Gifting Platform. Kris has more than two decades of Go-To-Market expertise as an individual seller, sales leader, and CEO. Kris started Sendoso in 2016 out of a problem he faced firsthand. Sendoso is backed by $100M+ in venture funding and has seen $250M+ spent on the platform with a global footprint across NAMER, EMEA, and APAC. Kris is passionate about growth hacking, experimental marketing, and AI in GTM. Kris is a California native and currently resides in the San Francisco Bay Area._

Kris, Morgan, and Nicole discuss:

How Sendoso’s platform makes it easier than ever for marketers to execute direct mail and gifting campaigns.

Direct mail has a variety of use cases, including sales, customer success, marketing, and acting as a part of ABM flow.

How to track your ROI with direct mail by integrating it into your CRM.

Common mistakes startups make when incorporating direct mail into their strategy.

As digital channels become increasingly crowded and competitive, finding new ways to stand out and engage your audience is crucial. Direct mail and gifting offer a refreshing, tactile approach that can help you cut through the noise and build stronger connections with your prospects and customers.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

Original source: https://www.firebrand.marketing/podcast/how-to-make-direct-mail-work-in-2025-with-kris-rudeegraap

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