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Interactive Content in the AI Era - FiredUp! Podcast

In this episode of the FiredUp! podcast, the Firebrand team shares the importance of interactive content in the new era of AI and actionable steps you can take right now to optimize the way you use the data collected through interactive content.

Morgan, and Nicole discuss:

The rise of interactive content due to AI, allowing for quick content creation and consumption changes.

The value of assessments in providing actionable advice and adding value to the user.

How to best use data collected from interactive content in things for lead nurturing and sales insights.

Best practices for distributing and promoting interactive content, including paid and organic channels, email, and employee sharing.

Think about an existing lead generation asset you have, like a guide or playbook. How can you turn it into a more interactive, “choose your own adventure” experience?

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

Original source: https://www.firebrand.marketing/podcast/interactive-content-in-the-ai-era

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