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The Changing Role of the CRO with Daniel Rock - FiredUp!

In this episode of the FiredUp! podcast, Daniel Rock unpacks the changing responsibilities of this role and actionable advice you can take whether you’re looking to step into this role yourself or bring this dynamic leader onto your team.

_Daniel Rock, the CRO at SuiteFiles, loves to build things. He excels in building revenue functions from the ground up or rebuilding existing ones. Daniel’s life has been in technology space since he left school. He has over 20 years of experience in the B2B tech sales sector, along with more than a decade in SaaS startups and scale-ups._

Daniel, Morgan and Nicole discuss:

  • - The CRO role traditionally combines sales, marketing, and customer success while breaking down silos for a cohesive customer experience.
    • - Success in a CRO role requires curiosity, empathy, and the ability to see the bigger picture.  - Advice for building a collaborative go-to-market team culture, where different functions work together seamlessly.  - Buyers are more educated than ever, prioritizing more consultative, value-driven engagements.  - The future of the CRO role will be increasingly data-driven, with a greater emphasis on branding, adaptability and the ability to be open to trying new approaches.  - Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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