Solutions • Announce Funding • Build Brand Awareness • Generate More Leads • Reduce Cost per Lead • Launch a New Product • Be Found Online • Services • Public Relations • Growth Marketing • PPC • GEO • SEO • ABM • Content Marketing • Email Marketing • Sales Enablement • Thought Leadership Content • Brand Awareness Content • Multiplier Marketing • Audits • Content Marketing • Paid Media • SEO • Martech Configuration • Clients • Clients • Case Studies • Client Testimonials • Resources • Resource Center • Blog • Podcast • Deep Dives • Store • Newsletter • About • About Us • Why Firebrand • Team • Join • Values • Our Pledge • Contact

The State of Podcasting - FiredUp! Podcast

FiredUp! - The Startup Marketing Podcast

The State of Podcasting

Nov 21, 2024 Episode 63

Firebrand

With more and more B2B brands entering the podcasting space every day, you may be wondering what one can really gain from joining the pool of podcasters already using this medium as an extension of their brand. The Firebrand team sits down on the podcast this week to explore the evolving state of podcasting, how to leverage podcasting to connect with their target demographics, enhance overall content strategy, and so much more! This week, episode 63 of the FiredUp! podcast is about the state of podcasting!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, the Firebrand team shares high-level podcasting stats and trends as we near the end of 2024 and actionable advice you can take to tap into podcasting’s immense potential for brands.

Morgan, Ian, and Nicole discuss:

  • Leveraging podcasting to humanize your brand, speaking directly to your audience, and putting a face and a personality to your content.
  • Approaching your podcast like your marketing funnel and using the data to inform future content decisions. 
  • Determining the format that works best for you, considering factors like audio only vs. video, evergreen content vs. timely content, etc.  
  • How AI is making the world of podcasting more accessible, creating more opportunities for user engagement. 
  • Creative ways to leverage the podcast industry for your business without starting a podcast yourself.

    • As we look ahead to 2025, podcasting is only expected to grow in both the number of podcasters and listeners. As you plan your content and marketing strategies for the new year, consider how your business might leverage this medium to generate visibility and growth.

    Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

    CONNECT WITH FIREBRAND:

    Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

    Youtube

    LinkedIn

    X (Formerly Twitter)

    Work with Firebrand

    Send us a text

    © 2025 Firebrand Communications LLC

    Original source: https://www.firebrand.marketing/podcast/the-state-of-podcasting

    This is an LLM-optimized cache with preserved navigation context and semantic structure.