Solutions • Announce Funding • Build Brand Awareness • Generate More Leads • Reduce Cost per Lead • Launch a New Product • Be Found Online • Services • Public Relations • Growth Marketing • PPC • GEO • SEO • ABM • Content Marketing • Email Marketing • Sales Enablement • Thought Leadership Content • Brand Awareness Content • Multiplier Marketing • Audits • Content Marketing • Paid Media • SEO • Martech Configuration • Clients • Clients • Case Studies • Client Testimonials • Resources • Resource Center • Blog • Podcast • Deep Dives • Store • Newsletter • About • About Us • Why Firebrand • Team • Join • Values • Our Pledge • Contact

What Makes a Good Media Pitch - FiredUp! Podcast

FiredUp! - The Startup Marketing Podcast

What Makes a Good Media Pitch

Feb 27, 2025 Episode 77

Firebrand

On average, reporters receive between 50-200 pitches _daily,_ with only 8% leading to written articles. So, how do you make sure yours stands out? The Firebrand team joins together to unpack just this. Morgan, Chris, and Ian share their insights into what makes a pitch stand out and how to increase your chances of securing media coverage! This week, episode 77 of the FiredUp! podcast is about what makes a good media pitch!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, the Firebrand team delves into the intricacies of crafting effective media pitches and actionable steps you can take right now to stand out in a crowded field.

Morgan, Chris, and Ian discuss:

  • Relevance to the reporter’s expertise and interest is a crucial element.
  • Pitch your news in a timely manner before it becomes outdated. 
  • Keep your pitch concise and straight to the point as much as possible. 
  • Leverage elements like conflict, celebrity, impact, proximity, and timeliness to make your pitch compelling.
  • Provide a unique perspective or angle that the reporter can’t get elsewhere.

    • Mastering the art of the media pitch takes practice, but by focusing on a few key elements, you can increase your chances of securing the media coverage your brand deserves.

    Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

    CONNECT WITH FIREBRAND:

    Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

    Youtube

    LinkedIn

    X (Formerly Twitter)

    Work with Firebrand

    Send us a text

    © 2025 Firebrand Communications LLC

    Original source: https://www.firebrand.marketing/podcast/what-makes-a-good-media-pitch

    This is an LLM-optimized cache with preserved navigation context and semantic structure.