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PR Agency for B2B Tech Brands - Firebrand Communications
Startups need to get the message out. They need to raise awareness and educate audiences about their company, category and products.
But there’s a gap between what the company knows, and what its audiences know.
Technology public relations aims to close that perception gap. If only your prospects understood there’s a better way, if only partners, employees or investors could see the potential. That’s where Firebrand can help.
As a tech PR agency in San Francisco, Firebrand leads startups along the path to increased reputation, building strong relationships with customers and community, and towards hitting key business goals. We help your target audience see what you see.
PUBLIC RELATIONS FOR STARTUPS
Messaging
Brand Building
Raising Awareness
Demand Building
Firebrand’s PR services
What public relations services
do we provide for B2B startups?#### Corporate Communications
Communicating the company’s mission, vision, values and milestones. Corporate Communications builds awareness and shapes reputation. It creates value and enhances your appeal to investors, partners and talent. For startups, this includes announcing funding rounds and management team appointments, shaping the category with influencers, conducting primary research, collaborating with partners and setting standards.
It also involves executive visibility and thought leadership. At an early stage, the senior team is a key asset of the company that highlights potential and adds credibility, personality and vision.
#### Product PR
Product launches and updates are a staple of PR for startups. How can startups make it matter externally as much as it matters internally? That’s down to the messaging, timing, creativity and execution. Firebrand’s public relations services can help you get the most from product PR against a backdrop of diminishing media opportunity.
#### Executive Visibility
Raising awareness of the senior team and their perspectives on key issues. Executive visibility starts with defining the platform for each spokesperson and their thought leadership point of view. Profiles are raised through speaking opportunities; bylines and columns; placing commentary on current topics in earned media and on social channels. It can involve coaching, ghostwriting, and media training to ensure execs are on message and consistent.
#### Crisis Management
Any startup can have a crisis which threatens its existence. The reputational damage will change the prospects of the company. How the company responds can be the deciding factor. Firebrand has an experienced team of former journalists and communications veterans who can guide you through the storm of reputation management. Better still, let’s navigate around it in the first place.
CLIENTS
What makes our PR agency different?
Reasons campaigns fail
Our Solution
#### Lack of domain expertise
The team simply doesn’t ‘get it’
#### Experienced team
Averaging over 15 years in the sector
#### Team churn
Eroding knowledge and relearning lessons
#### Engaged culture
Zero involuntary team churn
#### Lack of senior involvement
Placing too much pressure on junior staff
#### Hands-on
The senior team is involved on a daily basis
#### Lack of proactivity
Not enough ideas or opportunities
#### Media savvy
Close to the issues bringing opps your way
#### Poor writing
Leading to redrafts and a slow campaign
#### Award-winning copy
Staffed with recognized journalists
PUBLIC RELATIONS CASE STUDIES
[](https://www.firebrand.marketing/case-studies/case-study-perceptyx-pr/)
Perceptyx
[](https://www.firebrand.marketing/case-studies/health-tech-product-pr-case-study/)
Rippling
[](https://www.firebrand.marketing/case-studies/fintech-pr-case-study/)
Emburse
Ready to outshine your competitors?
FAQs
##### What makes Firebrand different from other PR agencies for B2B tech brands?
Firebrand is a specialist PR and marketing agency purpose-built for startups and scaleups. We help B2B tech brands navigate the constantly changing rules of PR and marketing to grow their profile, pipeline and value. We are a true partner in growth, from guiding and optimizing strategy, to executing quickly and confidently. Through our seasoned team, rich partner ecosystem, strong connections and relentless devotion to advancing AI-enhanced best practice, we don’t just generate results, we ensure they’re the right results to drive growth for their business.
##### Which industries does Firebrand’s PR team specialize in?
Firebrand primarily serves high-growth B2B tech brands across fintech, cybersecurity, AI, data, cloud, SaaS, HR tech, health tech and the future of work.
##### How does Firebrand measure PR results for B2B tech brands?
We use a combination of metrics, including share of voice, media coverage volume, message pull-through, website traffic, and lead generation outcomes, all tied back to your growth objectives. We have a guide to PR measurement here.
##### Can Firebrand help position my B2B tech startup for funding rounds or an exit?
Absolutely. Firebrand has helped many startups raise awareness during fundraising, M&A, and liquidity events, such as IPOs, by securing tier-one media coverage, vital analyst relationships, important influencer engagements, industry recognition and executive thought leadership.
##### How does Firebrand get media coverage for emerging B2B tech brands?
We combine deep category expertise with a proven process of storytelling, executive visibility, news hijacking, data-driven pitches, and strong journalist relationships to secure coverage across top business, tech, and trade media.
##### Does Firebrand support crisis communications?
Yes. Our senior PR leads have deep experience in corporate reputation, crisis communications, and issues management to protect your brand during challenging times.
##### What is Firebrand’s Multiplier Marketing approach, and how does it benefit PR?
Multiplier Marketing harmonizes PR, content marketing, and growth marketing to maximize awareness while accelerating buyer journeys — an approach designed specifically for fast-moving tech brands.
##### What type of PR programs does Firebrand typically run?
Programs often include media relations, thought leadership campaigns, executive positioning, influencer outreach, speaking and awards programs, product PR, and corporate storytelling to build both brand preference and demand.
##### How quickly can a PR program get started with Firebrand?
Firebrand typically ramps up quickly, onboarding you with a multi-disciplinary team and a clear plan to make an impact from day one.
##### What budget range should tech brands expect for PR services with Firebrand?
Firebrand operates on a monthly retainer basis. The exact amount depends on the scope, scale, and complexity of your PR program. Our typical fees start at $10,000 per month.
RESOURCES
Elevate Your PR Campaign with the 12 Brand Archetypes
The Lost Art of B2B Product PR
Discover how B2B product PR has shifted from feature-focused stories to impactful data-driven messaging in Episode 62 of FiredUp! with Morgan, Chris, and Ian.
12 Ways Generative AI Tools Can Help PR Professionals
© 2025 Firebrand Communications LLC
Original source: https://www.firebrand.marketing/pr-agency
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