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A Startup's Guide to PR Measurement - Firebrand

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A Startup’s Guide to PR Measurement

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Unlock the full potential of your startup’s PR efforts with our comprehensive guide to PR measurement. This ebook provides a clear framework for evaluating the effectiveness of your media relations program and ensuring your PR strategy aligns with your business goals. In this ebook, you will:

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    About the Author

    Lucy Allen, Principal

    Lucy Allen is a Principal at Firebrand with two decades of technology communications experience. Lucy leads client operations, from executing programs that help clients grow their business, to developing Firebrand’s team and services. Prior to joining, Lucy held leadership roles in global agencies including US tech sector chair and Bay Area GM at Edelman and chief strategy officer at LEWIS.

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