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The Guide to Google Ads for B2B Tech Brands - Firebrand

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EBOOK

The Guide to Google Ads for B2B Tech Brands

Boost your Pipeline & Grow your

Brand with Google Ads Done Right

Learn how to exponentially grow brand awareness, generate quality leads, and increase sales in this comprehensive B2B Google Ads guide, crafted specifically for tech brands.

This 20-page guide is jam-packed with everything from B2B Google Ads strategy to benchmarks and reporting. Whether you are just getting started on your GAds journey or are a seasoned pro, our approach and vital insights are aimed specifically at B2B tech advertising so you can succeed in 2025 and beyond.

What you’ll get with our comprehensive Google Ads guide

Firebrand has compiled this new guide with specific focus on tech startups after noticing that most similar resources online are focused on B2C/ecommerce or B2B that is more services than tech. We cover the entire gamut from the Google Ads auction system and setting Google Ads benchmarks, to deep campaign optimizations and custom Google Ads reporting techniques.

Download the free guide if you are a B2B tech marketer looking to get started with Google Ads or a grizzled veteran that knows they can improve their conversions and cost per conversion using this vital marketing platform.

About the Author

Alastair Nee, Senior Vice President, Digital Marketing

Alastair is Senior Vice President of Digital Marketing at Firebrand Communications. With over 15 years of both creative and analytical marketing he combines wisdom from both arenas to drive measurable and memorable marketing results for clients. Prior to joining Firebrand, Alastair has been a web designer, creative specialist, and PMM, for a tech manufacturing company, entertainment agency, and mobile gaming startup.

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Original source: https://www.firebrand.marketing/resources/guide-to-google-ads-for-b2b-tech

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