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PR, Content and Digital Marketing Resources - Firebrand Communications

PR, Content & Digital Marketing Resources

We like to share best practices and lessons learned about public relations, content development and digital marketing. We’ve pulled together some of our latest assets – guides, FAQs and blog posts here. If you have any questions about our digital marketing resources or other topics, feel free to contact us.

FEATURED

The Guide to Google Ads for B2B Tech Brands

Maximize brand awareness, generate high-quality leads, and drive sales with \\\_The Guide to Google Ads for B2B Tech Brands\\\_. This 20-page resource is packed with expert strategies, industry benchmarks, and reporting insights tailored specifically for B2B tech advertisers. Whether you’re launching your first campaign or optimizing an existing strategy, this guide will help you navigate Google Ads with confidence and achieve measurable results in 2025 and beyond. Download now and start scaling your growth!

Get the Guide

Ebooks, Reports and Infographics

The Firebrand B2B Content Maturity Assessment

By Nicole Pytel

Benchmark your content strategy with this interactive tool. See what leaders' campaigns look like, discover any gaps, and prioritize what to fix for better performance and bigger impact.

High-Impact Content Marketing: A Guide for B2B Tech Brands

By Meghan Jordan

Build a smarter, faster content engine with this practical action plan. Learn how to scale your content operations, convert leads, and integrate with PR, SEO, and paid for maximum impact.

Guide to Google Ads for B2B Tech Brands

By Alastair Nee

Master Google Ads with Firebrand’s guide for startups. Learn effective strategies to maximize ROI and grow your business through targeted, data-driven campaigns. Get the guide.

A Startup’s Guide to PR Measurement

By Meghan Jordan

Optimize your PR impact with Firebrand’s guide to PR measurement. Learn how to evaluate success and focus on metrics that matter to your startup’s growth and visibility. Get the guide.

How to Stand Out with Data

By Meghan Jordan

Elevate your storytelling with Firebrand’s guide to standing out with data. Learn to leverage compelling insights that captivate audiences and differentiate your brand in the market. Read more in our in-depth guide.

10 reasons to turn up the heat on your content marketing efforts

By Meghan Jordan

Explore Firebrand’s infographic showcasing 10 compelling reasons to enhance your content marketing strategy. Learn how impactful content can drive engagement, build trust, and boost business growth.

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    Blog Posts

    GEO Best Practices for 2026: Drive LLM Discoverability by Getting SEO, Content Marketing, PR, and Social Media to Work Together

    By Shane Jordan

    Boost AI visibility with GEO best practices across SEO, content, PR, and social.

    8 GEO and SEO Predictions for 2026: What B2B Marketers Need to Know Now

    By Alastair Nee

    Boost AI visibility with GEO best practices across SEO, content, PR, and social.

    Tech Marketing Predictions for 2026

    By Morgan McLintic

    Explore the major marketing shifts coming in 2026 — and what they mean for B2B tech brands racing to stand out.

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    PODCAST EPISODES

    The Role of the Fractional CRO with Jonathan Tice

    By Meghan Jordan

    Is your founder-led sales process hitting a plateau, but you aren't yet ready to commit to a ...

    B2B Advertising Beyond Google Ads and LinkedIn with Phil Parrish

    By Meghan Jordan

    Is your advertising strategy hitting a wall because you're only spending on Google Ads and ...

    Tech Marketing Predictions for 2026

    By Meghan Jordan

    Are you worried about your current B2B marketing strategy in the new year? The landscape is ...

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    DEEP DIVES

    Best Practices for CMOs in Tech Startups

    By Meghan Jordan

    CMO strategies for demand generation and startup growth — insights every startup needs.

    Creative Marketing Strategies to Build a Unique Brand Identity for Startups

    By Meghan Jordan

    Get creative marketing strategy inspiration and how it can help your startup thrive.

    The Top Content Marketing Strategy Tips for Startups

    By Meghan Jordan

    Explore the common content marketing strategy mistakes startups make so you can avoid them and create maximum impact.

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    Want access to our hottest tips?

    Sign up for The Forge

    Startups need an agency with fire in its belly that strikes while the iron is hot. Sign up to learn how you can polish your content, digital advertising, and public relations programs, and to check out some of the shiniest things coming out of our shop.

    © 2025 Firebrand Communications LLC

    Original source: https://www.firebrand.marketing/resources

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