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ABA Archives - Firebrand Communications

[](https://www.firebrand.marketing/2024/10/firebrand-is-an-apollo-partner/)

Firebrand is an Apollo partner

by Morgan McLintic | Oct 16, 2024 | Blog, Business, Digital Marketing, Marketing, PR

We’re now seeing more B2B startups adopt Account-Based Marketing (ABM). Once they have product-market fit, and a defined, repeatable sales motion with a clear ICP, they can start to narrow down on a target audience with confidence. Startups have limited resources, so...

Original source: https://www.firebrand.marketing/tag/aba

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