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abm Archives - Firebrand Communications

[](https://www.firebrand.marketing/2024/11/account-based-advertising-on-a-budget/)

Account-Based Advertising on a Startup Budget

by Alastair Nee | Nov 12, 2024 | Blog, Business, Digital Marketing, Marketing

Originally published on 09/12/2024Updated on 11/12/2024 to include details on ABM reporting In case you didn’t notice, we are in the midst of a seismic shift in strategy for how digital advertising for B2B companies is conducted. I am, of course, referring to...

[](https://www.firebrand.marketing/2024/10/firebrand-is-an-apollo-partner/)

Firebrand is an Apollo partner

by Morgan McLintic | Oct 16, 2024 | Blog, Business, Digital Marketing, Marketing, PR

We’re now seeing more B2B startups adopt Account-Based Marketing (ABM). Once they have product-market fit, and a defined, repeatable sales motion with a clear ICP, they can start to narrow down on a target audience with confidence. Startups have limited resources, so...

[](https://www.firebrand.marketing/2024/04/supercharging-abm-with-pr/)

Supercharging ABM with PR

by Morgan McLintic | Apr 22, 2024 | Blog, Business, Digital Marketing, Marketing, PR

In today’s tech marketing circles, efficiency is the name of the game. And there’s one strategy that 97% of marketers say delivers higher Return on Investment than others: Account-Based Marketing (ABM). ABM is a strategic approach to marketing, in which brands target...

Original source: https://www.firebrand.marketing/tag/abm

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