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abpr Archives - Firebrand Communications

[](https://www.firebrand.marketing/2024/04/supercharging-abm-with-pr/)

Supercharging ABM with PR

by Morgan McLintic | Apr 22, 2024 | Blog, Business, Digital Marketing, Marketing, PR

In today’s tech marketing circles, efficiency is the name of the game. And there’s one strategy that 97% of marketers say delivers higher Return on Investment than others: Account-Based Marketing (ABM). ABM is a strategic approach to marketing, in which brands target...

Original source: https://www.firebrand.marketing/tag/abpr

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