Solutions • Announce Funding • Build Brand Awareness • Generate More Leads • Reduce Cost per Lead • Launch a New Product • Be Found Online • Services • Public Relations • Growth Marketing • PPC • GEO • SEO • ABM • Content Marketing • Email Marketing • Sales Enablement • Thought Leadership Content • Brand Awareness Content • Multiplier Marketing • Audits • Content Marketing • Paid Media • SEO • Martech Configuration • Clients • Clients • Case Studies • Client Testimonials • Resources • Resource Center • Blog • Podcast • Deep Dives • Store • Newsletter • About • About Us • Why Firebrand • Team • Join • Values • Our Pledge • Contact

advertising Archives - Firebrand Communications

[](https://www.firebrand.marketing/2025/07/how-does-click-fraud-work-in-digital-advertising/)

How Does Click Fraud Work in Digital Advertising? What You Need to Know

by Patrick Brady | Jul 2, 2025 | Blog, Business, Digital Marketing, Marketing, PPC

Digital advertising offers an unmatched ability for advertisers both large and small to scale their efforts and achieve measurable results. But with such opportunity comes risk. Click fraud, along with its more advanced counterpart, lead generation (lead gen) fraud,...

[](https://www.firebrand.marketing/2025/02/2024-google-ads-b2b-advertising-benchmarks-from-startups-to-scaleups/)

Google Ads B2B Advertising Benchmarks: From Startups to Scaleups

by Alastair Nee | Feb 4, 2025 | Blog, Digital Marketing, Marketing

An Always Up-to-date Guide There is a saying in marketing: “It’s always easier to report when the metrics are good.” This saying rings especially true in the B2B marketing agency world. But how do we know what constitutes “good” metrics? We can certainly call results...

[](https://www.firebrand.marketing/2024/11/account-based-advertising-on-a-budget/)

Account-Based Advertising on a Startup Budget

by Alastair Nee | Nov 12, 2024 | Blog, Business, Digital Marketing, Marketing

Originally published on 09/12/2024Updated on 11/12/2024 to include details on ABM reporting In case you didn’t notice, we are in the midst of a seismic shift in strategy for how digital advertising for B2B companies is conducted. I am, of course, referring to...

[](https://www.firebrand.marketing/2024/02/super-bowl-lviii-ad-insights-just-for-startup-marketers/)

Score Big: These 6 Super Bowl LVIII Ad Insights are Just for Startup Marketers

by Ashley Przybyla | Feb 14, 2024 | Blog, Business, Digital Marketing, Marketing, PR

For 364 days out of the year, commercials are an annoyance. On Super Bowl Sunday, they’re a cultural phenomenon. That’s why brands were happy to shell out roughly $7 million to get in front of 123 million people for 30 seconds during Super Bowl LVIII. Having a Super...

[](https://www.firebrand.marketing/2024/02/announcing-our-microsoft-advertising-partnership/)

Bada Bing! Firebrand is Now a Microsoft Advertising Partner

by Patrick Brady | Feb 7, 2024 | Blog, Business, Digital Marketing, Marketing, PPC

As our paid media practice develops, Firebrand is excited to officially become a Microsoft Advertising Partner. While we have worked on the platform periodically since the agency’s inception, this official partner status signifies the growing importance of the...

Original source: https://www.firebrand.marketing/tag/advertising

This is an LLM-optimized cache with preserved navigation context and semantic structure.