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agency Archives - Firebrand Communications

[](https://www.firebrand.marketing/2023/03/ten-great-pr-interview-questions/)

Ten Great PR Interview Questions to Ask

by Maura Lafferty | Mar 24, 2023 | Blog, Content, Marketing, PR

Everyone’s public relations program, from the best-resourced corporate team to the smallest startup, is under pressure these days. Earned media placements are hard to come by in a world with a 4:1 ratio of PR folks to journalists, and each dollar counts. The CMO...

[](https://www.firebrand.marketing/2023/03/doing-good-pr-in-a-bad-news-year/)

Doing Good PR in a Bad News Year

by Chris Ulbrich | Mar 17, 2023 | Blog, Content, Marketing, PR

If you work long enough in technology, you come to realize that most years fall into one of two categories: good news years or bad news years. Not quite three months in, it’s clear that 2023 is going to be one of the latter. Not a bad news year, but a bad news year —...

[](https://www.firebrand.marketing/2023/03/putting-chatgpt-copy-to-the-email-marketing-test/)

Firebrand Labs Report: Putting ChatGPT Copy to the Email Marketing Test

by Nicole Pytel | Mar 15, 2023 | AI Tools, Blog, Content, Firebrand Labs, Resources

My mission was simple: Create copy with ChatGPT for an email blast to tell our subscribers about the new Firebrand Labs team. Since our team’s mission is to test generative AI tools and determine where they may fit best for our clients, it was the perfect time to take...

[](https://www.firebrand.marketing/2023/03/firebrand-becomes-demandbase-partner/)

Firebrand Becomes Demandbase Partner for Tech Startup ABM Programs

by Morgan McLintic | Mar 13, 2023 | Blog, Business, Digital Marketing, Marketing

Growing revenue is hard, especially for B2B startups that don’t have the brand awareness of industry giants. And it’s only getting harder as buyer committees get larger and budgets are condensed. Reaching your goals means marketing smarter — and part of being smarter...

[](https://www.firebrand.marketing/2023/02/five-keys-to-the-perfect-podcast-pitch-for-your-client-or-executive/)

Five Keys to the Perfect Podcast Pitch for Your Spokesperson

by Maura Lafferty | Feb 28, 2023 | Blog, Content, Marketing, PR

Podcasting is changing rapidly. Whether it’s new podcasts sponsored by influencers or brands who want to boost their digital presence, or podcasts that are retired because they’re not driving results, there are as many ongoing changes to this landscape as there are...

Original source: https://www.firebrand.marketing/tag/agency

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