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b2b marketing Archives - Firebrand Communications

[](https://www.firebrand.marketing/2025/12/tech-marketing-predictions-for-2026/)

Tech Marketing Predictions for 2026

by Morgan McLintic | Dec 3, 2025 | Blog, Business, Digital Marketing, Marketing, PR

It’s Predictions Season! Over the past few years, we’ve had a pretty good track record, and sparked some of our most popular podcast episodes. And spoiler alert, we got 85% of them right for 2025. Not bad. Let’s dive in for some tech marketing predictions for 2026: PR...

[](https://www.firebrand.marketing/2025/10/2026-ppc-trends/)

2026 PPC Trends: What’s Changing (and What to Do About It)

by Patrick Brady | Oct 29, 2025 | Blog, Digital Marketing, Marketing, PPC

It’s been two years since ChatGPT became open to the public, and one year since Google’s AI Overviews upended Search as we knew it. Next year is shaping up to be the moment when the rubber truly meets the road for PPC with creative direction, targeting, data...

[](https://www.firebrand.marketing/2025/10/gated-content-in-the-ai-era/)

Gated Content in the AI Era: What Still Works — and What Doesn’t

by Andres Alonso | Oct 15, 2025 | Blog, Content, Marketing

Your click-through rates are down. Your content isn’t converting like it used to. Buyers are forming opinions about your brand without ever visiting your website. If you feel like the rules of content marketing are changing faster than you can adapt, you’re not alone....

[](https://www.firebrand.marketing/2025/10/how-to-remove-toxic-backlinks/)

How to Remove Toxic Backlinks

by Firebrand Team | Oct 8, 2025 | Blog, Digital Marketing, Marketing, SEO

Not all backlinks are your friends… some are downright toxic. Backlinks are like the friends who vouch for you at a party. They can boost your credibility and help you get noticed. But here’s the catch: not every friend is a good one. Toxic backlinks are the shady...

[](https://www.firebrand.marketing/2025/10/how-to-rank-in-ai-overviews-5-tactics-to-boost-your-visiblility/)

How to Rank in AI Overviews: 5 Tactics to Boost Your Visibility

by Arman Khayyat | Oct 1, 2025 | Blog, Business, Digital Marketing, Marketing, SEO

Google AI Overviews (AIOs) are now becoming more widely deployed and understood as a key pillar in AI search. First introduced in the rollout of Search Generative Experience (SGE), AIOs were initially tested out in primary search results in March 2024. Originally...

Original source: https://www.firebrand.marketing/tag/b2b-marketing

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