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b2b pr Archives - Firebrand Communications

[](https://www.firebrand.marketing/2025/07/ai-press-release-optimization/)

AI Press Release Optimization: GEO Strategy Best Practices

by Lucy Allen | Jul 30, 2025 | Blog, Business, Content, Digital Marketing, Marketing

Every few years, someone proclaims that the press release is dead (and then goes on to argue that it isn’t actually dead, it’s just evolving…) Well, it’s that time again folks. This time around, we’re looking at how press releases are changing in the light of the...

[](https://www.firebrand.marketing/2025/07/how-to-choose-a-pr-agency-that-delivers-results/)

What to Ask (and Not Ask) Your Potential PR Agency If You’re Looking to Unlock Better Media Coverage

by Lucy Allen | Jul 16, 2025 | Blog, Business, Content, Digital Marketing, Marketing

“Can you get us into the Wall Street Journal?” As a PR agency, we get this question (or one very much like it) from prospects fairly often. The answer is usually “maaaaybe, it depends….” It depends on a whole host of factors. Who you are. What your story is. What...

[](https://www.firebrand.marketing/2024/11/firebrand-startup-marketing-predictions-for-2025/)

Startup Marketing Predictions for 2025

by Morgan McLintic | Nov 20, 2024 | Blog, Business, Marketing, PR

It’s that time of year again, folks — predictions season! A time when good people make bad guesses about trends, after a year of struggling to say what day it is tomorrow. Undeterred, here are mine together with a reckoning about last year — which actually are 75%...

[](https://www.firebrand.marketing/2024/11/firebrand-wins-the-drum-awards-for-b2b-pr/)

Firebrand is Gold Winner for B2B PR Campaign of the Year in The Drum Awards

by Morgan McLintic | Nov 19, 2024 | Blog, Business, Marketing, PR

There are many PR awards these days, but one of the most prestigious comes from marketing and media organization The Drum. It is judged by top brands and agencies with a focus on creative campaigns that deliver tangible results. It’s hotly contested. We were thrilled...

Original source: https://www.firebrand.marketing/tag/b2b-pr

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