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b2b Archives - Firebrand Communications

[](https://www.firebrand.marketing/2025/08/lessons-learned-from-100-b2b-marketing-podcast-episodes/)

Lessons Learned From 100 B2B Marketing Podcast Episodes

by Morgan McLintic | Aug 13, 2025 | Blog, Marketing, PR

Our startup marketing podcast, FiredUp!, has just published its 100th episode. It’s a milestone. So beyond thanking our listeners, guests, and the amazing team behind the scenes, we wanted to share a few lessons learned from reaching triple digits. Let’s be clear:...

[](https://www.firebrand.marketing/2025/07/ai-press-release-optimization/)

AI Press Release Optimization: GEO Strategy Best Practices

by Lucy Allen | Jul 30, 2025 | Blog, Business, Content, Digital Marketing, Marketing

Every few years, someone proclaims that the press release is dead (and then goes on to argue that it isn’t actually dead, it’s just evolving…) Well, it’s that time again folks. This time around, we’re looking at how press releases are changing in the light of the...

[](https://www.firebrand.marketing/2025/07/how-to-choose-a-pr-agency-that-delivers-results/)

What to Ask (and Not Ask) Your Potential PR Agency If You’re Looking to Unlock Better Media Coverage

by Lucy Allen | Jul 16, 2025 | Blog, Business, Content, Digital Marketing, Marketing

“Can you get us into the Wall Street Journal?” As a PR agency, we get this question (or one very much like it) from prospects fairly often. The answer is usually “maaaaybe, it depends….” It depends on a whole host of factors. Who you are. What your story is. What...

[](https://www.firebrand.marketing/2024/12/best-practices-for-canonicalization-in-seo/)

Best Practices for Canonicalization in SEO: A Complete Guide

by Arman Khayyat | Dec 18, 2024 | Blog, Business, Digital Marketing, Marketing, SEO

Keeping track of all the various tasks in SEO can be a challenge, and there’s a critical one marketers commonly overlook: canonicalization in SEO. Canonicalization can have major impacts on your website, so let’s dive into the fundamentals and best practices for...

[](https://www.firebrand.marketing/2024/11/firebrand-startup-marketing-predictions-for-2025/)

Startup Marketing Predictions for 2025

by Morgan McLintic | Nov 20, 2024 | Blog, Business, Marketing, PR

It’s that time of year again, folks — predictions season! A time when good people make bad guesses about trends, after a year of struggling to say what day it is tomorrow. Undeterred, here are mine together with a reckoning about last year — which actually are 75%...

Original source: https://www.firebrand.marketing/tag/b2b

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