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[[Image: SEO and Content Marketing: A Multiplier Marketing Match]](https://www.firebrand.marketing/2024/06/seo-and-content-marketing/)
SEO and Content Marketing: A Multiplier Marketing Match
by Ashley Przybyla and Shane Jordan | Jun 12, 2024 | Blog, Content, Digital Marketing, Marketing, SEO
If you publish a piece of content and no one knows it exists, is it really furthering your strategy? We hate to break it to you but if you’re doing content marketing or SEO without the other, you’re likely not reaping the full benefits of either. Bill Gates once...
[[Image: 8 Simple (But Effective!) Ways to Navigate Gemini in Gmail]](https://www.firebrand.marketing/2024/06/8-ways-to-navigate-gemini-in-gmail/)
8 Simple (But Effective!) Ways to Navigate Gemini in Gmail
by Nicole Pytel | Jun 5, 2024 | Blog, Content, Digital Marketing, Marketing, SEO
Email has always been the B2B marketing utopia of sorts — once you have people in your database, you can contact them anytime you want, without having to worry about your visibility being hampered by Google’s algorithm. However, Gemini in Gmail is bringing a rain...
[[Image: SEO in Transition: Embracing Google’s AI Overviews and Search Generative Experience]](https://www.firebrand.marketing/2024/05/google-ai-overviews-and-search-generative-experience/)
SEO in Transition: Embracing Google’s AI Overviews and Search Generative Experience
by Alastair Nee | May 29, 2024 | Blog, Digital Marketing, Marketing, SEO
In a move long-dreaded by SEO professionals, Google Search Generative Experience (SGE) is moving out of its experimental phase in Search Labs and entering the public domain with the rollout of AI Overviews. While these innovative AI-generated summaries are set to...
[[Image: 5 Reasons Why Your B2B Advertising Leads Are Junk — And How to Improve Lead Quality]](https://www.firebrand.marketing/2024/05/how-to-improve-lead-quality/)
5 Reasons Why Your B2B Advertising Leads Are Junk — And How to Improve Lead Quality
by Patrick Brady | May 21, 2024 | Blog, Marketing, PPC
Most B2B marketing programs have one ultimate goal: generate a steady pipeline of high-quality leads. These leads can translate directly into sales, validating the marketing effort and giving life blood to the business. However, even with the best of efforts, poor...
[[Image: 6 Startup PR Leaders’ Most Actionable Advice]](https://www.firebrand.marketing/2024/05/6-startup-pr-leaders-share-their-most-actionable-advice/)
6 Startup PR Leaders’ Most Actionable Advice
by Maura Lafferty | May 14, 2024 | Blog, Marketing, PR
Startup and tech communications teams tend to sit in an advice blackhole. There’s a lot of bad advice out there, and many of the decent insights aren’t specific enough for your situation. That’s why we’re on a mission to make sure you get valuable insights that are...
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Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
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San Francisco, California, USA
Latest posts
GEO Best Practices for 2026: Drive LLM Discoverability by Getting SEO, Content Marketing, PR, and Social Media to Work Together
Dec 17, 2025
The increased use of AI-based search is rapidly impacting how people discover and learn about brands online. Traditional SEO remains a foundational strategy for online discoverability, but search behavior is experiencing a rapid shift with users increasingly turning...
8 GEO and SEO Predictions for 2026: What B2B Marketers Need to Know Now
Dec 10, 2025
If I had a functioning crystal ball, I'd probably be on a beach somewhere instead of writing about search marketing predictions. But since fortune-telling isn't a marketable skill (yet), let's talk about what we can actually see coming down the pipeline for GEO and...
Tech Marketing Predictions for 2026
Dec 3, 2025
It’s Predictions Season! Over the past few years, we’ve had a pretty good track record, and sparked some of our most popular podcast episodes. And spoiler alert, we got 85% of them right for 2025. Not bad. Let’s dive in for some tech marketing predictions for 2026: PR...
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