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brand awareness Archives - Firebrand Communications

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How To Measure Brand Awareness in B2B: From Abstract Concept to Measurable Metrics

by Alastair Nee | Sep 9, 2025 | Blog, Digital Marketing, Marketing

Brand awareness has always been the unsung hero of marketing, but with buyers scrolling through new search result experiences and AI-generated answers, zero-click behavior is turning quality impressions at scale into gold. At the same time, erosion of brand trust,...

Original source: https://www.firebrand.marketing/tag/brand-awareness

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