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brand trust Archives - Firebrand Communications

[](https://www.firebrand.marketing/2024/08/applying-the-braving-model-to-brand-trust/)

Applying the “BRAVING” model to Brand Trust

by Ian Lipner | Aug 14, 2024 | Blog, Content, Digital Marketing, Marketing, PR

In 2018, bestselling author and University of Houston research professor Dr. Brené Brown created what she calls the BRAVING inventory. It breaks down the concept of trust into seven elements – Boundaries, Reliability, Accountability, Vault, Integrity,...

Original source: https://www.firebrand.marketing/tag/brand-trust

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