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branding Archives - Firebrand Communications

[](https://www.firebrand.marketing/2024/09/how-ai-headshots-can-enhance-your-startups-about-us-page/)

No Photographers, No Problem: How AI Headshots Can Enhance Your Startup’s About Us Page

by Meghan Jordan and Ashley Przybyla | Sep 4, 2024 | Blog, Business, Design, Marketing

If you’re a startup founder, you’re probably juggling 87 different tasks right now and none of them involve booking a photographer for headshots. Let’s be honest — wrangling your team for a photoshoot is a logistical nightmare. You’ve got developers in hoodies,...

[](https://www.firebrand.marketing/2024/08/applying-the-braving-model-to-brand-trust/)

Applying the “BRAVING” model to Brand Trust

by Ian Lipner | Aug 14, 2024 | Blog, Content, Digital Marketing, Marketing, PR

In 2018, bestselling author and University of Houston research professor Dr. Brené Brown created what she calls the BRAVING inventory. It breaks down the concept of trust into seven elements – Boundaries, Reliability, Accountability, Vault, Integrity,...

[](https://www.firebrand.marketing/2023/12/elevate-your-pr-campaign-with-the-12-brand-archetypes/)

Elevate Your PR Campaign with the 12 Brand Archetypes

by Lucy Allen | Dec 5, 2023 | Blog, Content, Marketing, PR

As a marketer, you’ve likely heard of the 12 brand archetypes and maybe even used them in your work. The premise came from Swiss psychiatrist and psychoanalyst Carl Jung’s personality archetypes in the 1940s. Each Jungian archetype takes certain innate human...

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