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copywriting Archives - Firebrand Communications

[](https://www.firebrand.marketing/2019/01/how-long-should-your-blog-posts-be/)

How long should your blog posts be?

by Joel Engardio | Jan 11, 2019 | Blog, Content, Digital Marketing, PR, Resources

The great American novelist and humorist Mark Twain lived before the advent of blogs, but his view on writing length still resonates today: “I didn’t have time to write a short letter,” he famously said. “So I wrote a long one instead.” Writing succinctly takes...

[](https://www.firebrand.marketing/2016/07/storytelling-drives-marketing-outcomes/)

Why storytelling drives marketing outcomes

by Morgan McLintic | Jul 22, 2016 | Blog, Content, PR

Storytelling is important – it captures attention and drives action. Humans are hardwired to focus on stories, not facts. When we hear or watch a story, it triggers increased blood flow to multiple areas of our brains. Our brains recognize the narrative and...

Original source: https://www.firebrand.marketing/tag/copywriting

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